DEA Music & Art Seeks Franchisees Who are Eager to Help Students Create Memories that Last a Lifetime

With unlimited territories available, DEA Music & Art is looking for its first franchise owners to bring diverse and inspiring supplemental education to their communities. In 2003, the first DEA Music & Art studio was established in Staten Island-Rosebank to meet the demand from New York City parents who were seeking high-quality music and arts education for their children.

Founded by classically-trained concert pianist Magi Kapllani, DEA Music & Art studios are run by musicians and artists who have dedicated their lives to performing, exhibiting and teaching. In both one-on-one and group lessons, each and every student benefits from tailor-made music and art instruction that is designed to meet their specific aspirations.

In 2011, Kapllani opened a second studio in the Willowbrook area of Staten Island. In 2016, Kapllani opened a third studio on Page Avenue in the Tottenville section of Staten Island. In 2019, with a dream to help others open their own studio, Kapllani decided to start franchising the DEA Music & Art brand. With a simple, semi-absentee business model, reciprocating program structure and in-demand services, DEA Music & Art offers a winning franchise opportunity in the $23 billion after-school enrichment segment.

“Our ideal franchisee is someone who is a hard-worker and has a passion for teaching children,” Kapllani said. “It doesn’t necessarily need to be someone with my kind of music or art background, as they will not necessarily be the teacher, but they should be passionate about what they do.”

In terms of support, initial franchise training for DEA Music & Art owners will last five days in one of the studios and will provide owners and studio managers insight into the day-to-day operations, how to choose the right curriculums and programs from the brand’s library, marketing tactics for establishing enrollment as well as overall financial and studio management best practices. Additionally, l in-studio support will be provided once franchisee’s centers are ready to open, plus ongoing support to ensure that they can provide the school’s high-level of supplemental education.

Unlike other music schools, DEA Music & Art offers a wide range of programs in music, visual and performing arts, including Pop Idol, Rock Band, Virtuosi, Visual Arts, Chorus, Theatre and individual instrument lessons. Students can also enjoy summer camps and book birthday parties at the studios, which create additional revenue streams for franchisees.

In addition to a diverse curriculum, Kapllani notes that performance is a key differentiator in establishing DEA’s success.

“I’ve always believed that practice is only half of the work — performing is the other half,” she said. “Through carefully constructed performing and exhibiting platforms, students learn how to overcome their fear and handle themselves confidently in front of other people. Our students achieve public speaking skills, confidence and high self-esteem, which they can utilize to become anything they want to be in life. Our students not only learn the foundations of music and arts — they take home experiences and memories that last a lifetime.”

As of now, DEA Music & Art is primarily targeting New York and New Jersey for franchise growth. Looking ahead, Kapllani notes that she’d love to see 25 to 30 locations open within the next five years.

“Most supplemental education franchises on the East Coast are sold out, but DEA has unlimited territories available,” Kapllani said. “For prospects looking for the right fit for their future, DEA Music & Art is a place where they can thrive, inspiring a love for music, art and education with the youth in their community.”

The start-up fees range from $136,700 to $215,400, including the initial franchise fee of $39,000. For more information, visit: https://franchise.deamusicandart.com