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Delaware Business Times: Checkers & Rally's Adding New Locations to Wilmington and New Castle
Two Checkers & Rally's drive-in restaurants are making their way to Wilmington, Delaware by December 2016.
Checkers & Rally's will be ramping up its presence in Delaware, specifically in the Wilmington and New Castle areas.
Checkers & Rally's feels that the market is ideal for development, as quick service restaurants are underrepresented locally and the brand has an existing successful corporate restaurant in Wilmington.
“We know that the market itself is very strong for Checkers because we have a corporate restaurant there,” Checkers & Rally's Director of Franchise Development, John Palumbo told the Delaware Business Times.
Franchisee Amrish Patel will open his Checkers in the Wilmington area in November or December of 2016, and he is confident that the brand's affordable menu will appeal to the community.
"The way the economy is going, people are looking for low prices," Patel told the Delaware Business Times.
Franchisees Hetal and Nelesh Christian will bring Checkers to New Castle, with an opening slated for September or October 2016. Their decision to work with the brand was an easy one, as they both worked at Checkers in Philadelphia more than 15 years ago.
"We were familiar with the brand. We looked at other franchise restaurants, but I think Checkers made more sense. The brand is becoming very popular in Philadelphia,” Hetal Christian told the Delaware Business Times.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
