Delivery Traffic Outside of Pizza Gaining in Popularity. What does it mean for franchisees?

Pizza or Asian. Those were generally the two options consumers would go with if they wanted to order delivery. But over the last few years, restaurant operators have heard the outcry from consumers and are offering more options. A report from global market research firm The NPD Group, as reported by Nation’s Restaurant News, found that alternative delivery options beyond pizza and Asian is still a small portion of delivery traffic, but that it is gaining in popularity.

The NPD Group research showed delivery traffic outside of pizza is up 33 percent in 2015 from 2012. Pizza delivery on the other hand is down three percent. With GrubHub's meteoric rise and more delivery services such as UberEATS becoming available, consumers have more means of ordering different types of food for delivery.

“Consumers want to have the eat-out experience, but are saving money by eating in,” said NPD analyst Bonnie Riggs. “All they had was pizza and Asian. Now they have other options available.”

As consumers increasingly order more delivery from a variety of establishments, one restaurant category in particular that is rocketing in popularity is sandwiches. NPD Group research found sandwich's share of delivery traffic grew to ten percent in 2015, up from eight percent in 2009. What this growth indicates is there is a great opportunity for restaurants and franchisees to capitalize on delivery's surge in popularity to drive bottom line growth.

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

Delivery Traffic Outside of Pizza Gaining in Popularity. What does it mean for franchisees?

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