The franchise industry is a great place for aspiring business owners who don't want to make the leap alone. The industry is fond of the saying that franchising allows you to go into business "for yourself, but not by yourself"—but how do you navigate the franchise waters if you're not sure how it all works?

In the April issue of Delta Sky, they broke down the franchise industry for novices looking to potentially test the waters. Even after a prospective franchisee has identified the best concept to fit their personality and goals, there is a learning curve and ramp up period that many are not expecting. Mosquito Joe has over 100 locations across the U.S. and operates most locations seasonally in the spring and summer.

"We have a great training system, but at the end of the day our business is still new to them, Kevin Wilson, CEO of Mosquito Joe, told Delta Sky. “It's like drinking from a fire hose. They get most of what they need to know, but not all of it. At the end of that first season our franchisees pause, look back on what they did those first four or five months and then get fired up for their second season.”

According to the International Franchise Association's "Franchise Business Outlook: 2016,” franchises will add 278,000 direct jobs and the number of franchise locations will grow by 13,359 - to nearly 800,000.

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Brian Jaeger

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Brian Jaeger

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Brian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.