Franchisor Stories
Franchise Opportunity Deep Dive: dermani is a membership-based medical spa franchise specializing in high-demand aesthetic services like laser hair removal, injectables, and skin rejuvenation.
LAST UPDATED: December 2025
FRANCHISE WEBSITE: https://ownamedspafranchise.com/
NUMBER OF LOCATIONS: 18
REPORTED COST TO GET IN: $386,486 - $795,247
REPORTED ROI (Item 19): $830,676 (average gross revenue for franchises, FY 2024)
dermani MEDSPA is a membership-based medical spa franchise specializing in high-demand aesthetic services like laser hair removal, injectables and skin rejuvenation, offering a recurring revenue model in the booming wellness industry.
dermani MEDSPA was founded in 2013 in Windermere, Florida, by Allison and Harvey Hillyer and began franchising in May 2019. Harvey brings prior experience founding BenchMark Physical Therapy and Guardian HomeCare — his role at dermani includes research & development of services and scaling strategy.
Mission: To provide franchisees with a sustainable, recurring-revenue business in an industry they can be passionate about.
Vision: To make medical-spa treatments safe, effective and accessible via a membership model — offering clients premium aesthetic services while supporting franchisees with a replicable business model.
The brand is expanding into new markets, including within Florida (Orlando, Sarasota) and beyond (Georgia, North Carolina, Nevada) per the 2025 Franchise Disclosure Document (FDD) summary. Prospective franchisees should contact the brand for up-to-date territory availability.
Initial Costs: The estimated initial investment required to begin operations for a dermani MEDSPA franchise ranges from $386,486 to $795,247. The 2025 FDD breaks these down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $55,000 | $55,000 |
| Initial Training Fee | $5,000 | $5,000 |
| Initial Licensing Fee | $0 | $2,500 |
| Site Selection & Construction Oversight | $0 | $5,000 |
| Architectural & MEP Plans | $6,800 | $14,555 |
| Real Estate; Prepaid Rent, Utility & Security | $7,500 | $15,810 |
| Leasehold Improvements | $83,950 | $309,376 |
| Signage | $5,503 | $14,186 |
| Furniture & Fixtures | $20,699 | $32,426 |
| Equipment (dermani MEDSPA equipment) | $83,950 | $160,600 |
| Initial Inventory | $36,424 | $46,584 |
| Office Equipment, Computers & Supplies | $4,960 | $8,710 |
| Business Software | $700 | $1,000 |
| Business Licenses & Permits | $2,000 | $5,000 |
| Professional Fees | $4,000 | $20,000 |
| Insurance | $7,000 | $14,500 |
| Travel & Living During Training | $3,000 | $5,000 |
| Grand Opening Marketing | $20,000 | $20,000 |
| Additional Funds (3 Months) | $40,000 | $60,000 |
Initial Franchise Fee: The initial franchise fee is $55,000, due upon signing the franchise agreement.
Ongoing Fees: According to the 2025 FDD, dermani franchisees are responsible for the following ongoing costs and fees:
| Type of Fee | Amount |
| Royalty Fee | 5% of gross revenue/week |
| System Marketing Fee | 0.25% of gross revenue/week |
| Local Advertising | $500/month |
| Social Media/Tech Fee | $300/month |
| Software Fees | $440/month |
| Online Management Fee | $985/month |
ROI Potential: According to the 2025 FDD, the 13 franchised locations open for the entirety of FY 2024 reported the following revenues and expenses:
Franchised Location | Opened Since | Gross Revenue | Cost of Goods Sold | Rent |
1 | October 2020 | $1,072,757 | $359,868 | $86,950 |
2 | December 2020 | $581,084 | $134,834 | $61,366 |
3 | June 2018 | $1,322,119 | $501,915 | $53,023 |
4 | April 2021 | $2,219,627 | $731,628 | $62,121 |
5 | May 2021 | $1,087,463 | $354,016 | $81,604 |
6 | July 2021 | $850,584 | $265,615 | $76,964 |
7 | February 2022 | $841,029 | $292,401 | $52,043 |
8 | October 2022 | $713,121 | $263,812 | $50,063 |
9 | November 2022 | $674,609 | $175,987 | $104,643 |
10 | May 2023 | $458,062 | $119,704 | $64,480 |
11 | September 2023 | $269,833 | $69,601 | $58,411 |
12 | December 2023 | $388,551 | $110,944 | $107,335 |
13 | December 2023 | $319,949 | $75,921 | $75,228 |
Average Gross Revenue for All Franchised Locations): $830,676
dermani MEDSPA provides comprehensive training, starting with initial training conducted both at the corporate office and on-site at a franchise location. This is supplemented by ongoing training, which includes refresher programs, virtual support via phone, Zoom and email, and periodic meetings. Additionally, franchisees receive a confidential operations manual that covers all procedures.
dermani MEDSPA offers substantial operational support, beginning with site selection and buildout assistance, leveraging real-estate partners for location identification, initial layout drafting and contractor cost comparisons. Franchisees benefit from established vendor relationships, gaining access to approved manufacturers and suppliers for FDA-cleared equipment and products, often with pre-negotiated pricing. To ensure a strong start, the brand provides grand opening support.
dermani MEDSPA equips franchisees with essential technology, including business software for Point-of-Sale (POS), Customer Relationship Management (CRM), inventory management and billing.
dermani is seeking franchisees with strong business acumen, leadership skills and a passion for the medspa industry.
The business is not marketed as a semi-absentee or passive ownership model; the owner is expected to stay involved in day-to-day operations or commit to a capable operator or general manager. In most cases, the owner must manage staffing for licensed professionals and estheticians, maintain service standards and drive membership growth and retention.
The brand does not offer in-house financing. Franchisees will need to secure their own funding (SBA loans or conventional financing) based on investment level.
“It’s in a growing industry where there’s not a lot of receivables or insurance, and it’s been something challenging along the way. I’ve added my son and daughter into the business, so we have a nice little family business, and it’s been growing like crazy. I’m having fun. I get out probably three days a week into the stores — I talk to people, find out if they’re happy, if they’re enjoying themselves.
“Without a medical or aesthetics background, I really have to be involved to learn everything along the way so I can be a better operator. Every time I have a question — about accounting, software issues, or which equipment to buy — Harvey and his team are right there on the spot. The hiring process has been fantastic. They’ve got lots of training programs at the corporate office, whether it’s for an esthetician or an injector. Everything is at my fingertips, and they’ve been very responsive.
“I’ve had such a great experience — from the support I get from Harvey and his team, to the buying power, vendor relationships, and training programs. It’s been fantastic. I’ve got three locations today, and I hope to have more. I would definitely do this again.”
- Dan Miller, Multi-Unit Franchisee — Atlanta, Georgia
The global medical spa market size was estimated at $21 billion in 2024 and is projected to reach $78 billion by 2033, growing at a CAGR of 15.77% from 2025 to 2033. This market expansion is also driven by a trend toward preventative aesthetic and skin-health treatments, rather than solely corrective or cosmetic interventions.
dermani MEDSPA faces competition from a range of other medspa franchises and independent clinics. The brand maintains several key competitive differentiators, primarily its recurring-revenue membership model, which offers predictable cash flow and sets it apart from purely transactional aesthetic service providers.
Primary competitors include: Radiance Medspa, VIO Med Spa and Ideal Image.
STEP 1 — Introduction & Brand Overview Review
Fill out the initial inquiry form and participate in an introductory call where you discuss your background, business goals and receive an overview of the dermani MEDSPA® brand.
STEP 2 — How dermani MEDSPA® Supports You
Learn how the brand’s marketing, operations and technology teams support franchise owners, what onboarding looks like and how you would get started.
STEP 3 — Franchise Disclosure Document (FDD) Review
Receive and review the full Franchise Disclosure Document with the franchising team, including investment requirements, startup timelines and earnings data relevant to your target territory.
STEP 4 — Due Diligence & Validation
Connect directly with current dermani MEDSPA® franchise owners to ask candid questions, validate performance and gain real-world insight into day-to-day operations.
STEP 5 — Discovery Day
Visit the Atlanta, GA area (in person) or attend a virtual Discovery Day to meet the leadership team, including Founder Harvey Hillyer, tour a location and complete a deeper review of the business model.
STEP 6 — Franchise Awarded
Once approved by the dermani MEDSPA® leadership team, finalize your franchise agreement, pay the initial franchise fee and officially secure your territory.
Typical Timeline: From signing to grand-opening often ranges from 6 to 12 months, depending on build-out, permitting, and site readiness.
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