Detail Garage, the Nation’s Leading Auto Detail Franchise, Looks To Takeover New Jersey as First Step in Massive Growth Plan

Detail Garage, North America’s go-to retail store for car care enthusiasts, passionate car owners and detailing professionals, is gearing up to expand the brand in New Jersey.

After noticing its line of Chemical Guys products are purchased in the Garden State more than anywhere else in the U.S., the California-based company is looking to open five units in New Jersey over the next five years.

"We are a very social and digital brand, so when we noticed that there is such a massive demand for our products in New Jersey, it only made sense to have storefronts there,” said Chad Zani, director of business development for Detail Garage. “It is clear that people in New Jersey are passionate about their cars, so being able to provide in-person events along with experts who can give the best recommendations is the missing link.”

With 75 locations already in operation around the world, Detail Garage stands out in the automotive industry segment as a low-cost business model with a robust consumer offering, exceptional support and massive social media presence.

In 2020, as many retail businesses struggled, Detail Garage and its franchisees saw a 28% increase in sales from the previous year. Now, as they look to expand their reach to 100 open units this year, the company sees huge opportunity in New Jersey.

New Jersey’s retail automotive industry is a major economic force in the state’s economy, generating tens of thousands of jobs and billions of dollars in employment earnings, state and local taxes.

Started in 2008, Detail Garage was born out of a need for the ultimate playground and community for car care enthusiasts. While most auto care stores have a generic, impersonal atmosphere and don’t adequately capitalize on the enthusiasm many people have about caring for their cars, Detail Garage envisioned a spacious location that would welcome customers into a relaxed environment and create a better auto care shopping experience.

Fast forward to 2021, and the automotive lifestyle brand with globally-recognized retail products and industry-leading innovations is experiencing unprecedented demand for its unique services.

“People are keeping their cars longer than ever before, and the automotive industry has been one of the most resilient throughout the entire pandemic,” said John Mansfield, chief revenue officer for Detail Garage. “If you have ever wanted to open an automotive business, you'd be hard pressed to find an opportunity with as much potential and as loyal of a consumer following as Detail Garage.”

With access to a robust support infrastructure and continuous training, which covers everything from operations and staffing to technology and marketing, Detail Garage franchisees are able to focus on building long-lasting customer relationships through community outreach events. After hosting in-store events, franchisees typically see three times higher sales from attendees than an average customer.

For fellow car enthusiasts and entrepreneurs looking to enter the booming automotive industry, Detail Garage offers an opportunity to invest in both a lifestyle and a community. According to Zani, the state of New Jersey is the perfect fit in both respects.

“We are expecting to truly thrive in New Jersey once we find the right franchise partners looking to capitalize on this amazing opportunity,” he said. “There is really nothing like this business in the automotive or franchising world. If you love cars, it really doesn’t feel like work.”

Franchise opportunities range from $150,975 - $260,450. For more information, visit: https://www.detailgarage.com/franchising.html