Restaurant Business: Branded Menu Items Make a Difference

According to Restaurant Business in an article published on March 2, 2017:

Putting well-known brands and logos on restaurant menus is hot right now—and for good reason. Brand-name ingredients on menus can boost sales, increase consumer trust and drive traffic.

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What’s more, over half (54%) of consumers say they’d be willing to pay more for sandwiches that feature brand-name condiments or spreads, according to Technomic’s 2016 Sandwich Consumer Trend report.

The article cited McAlister’s Deli as an example:

McAlister’s Deli recently rolled out a Garden Fresh Turkey sandwich LTO. It features Butterball smoked turkey, Havarti, spinach, guacamole, tomatoes and olive oil vinaigrette on nine-grain bread. The chain had previously menued a California Turkey Reuben with Butterball turkey, coleslaw, Swiss cheese and Thousand Island dressing.

To read the entire article, click here.