1851

The franchising industry is continually evolving, influenced by factors such as societal shifts,&nbsp;<a href="https://1851franchise.com/technology-in-restaurant-franchises-how-tech-is-changing-the-dining-landscape-2724124">technological advancements</a> and economic changes. As we navigate through 2024, several trends are emerging as hot topics in the franchising world, reshaping the way businesses operate and expand.&nbsp;Here are three key areas garnering attention:<h3>Essential Services Franchises Remain Resilient</h3>In the wake of unprecedented global challenges,&nbsp;<a href="https://1851franchise.com/5-essential-business-franchises-to-buy-2713202">essential services</a> franchises have proven to be remarkably resilient. These franchises, which include industries such as cleaning services, home maintenance and healthcare, have continued to thrive even amidst economic uncertainty. The fundamental need for these services remains constant, providing a stable foundation for franchise owners.“Regardless of the economy or cultural waves, franchises that offer essential services will continue to be a popular investment, and for good reason,” wrote&nbsp;<a href="https://www.linkedin.com/in/lauri-curran-greenberg-339a7089/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=3-hot-topics-in-franchising-for-2024-2725695" target="_blank" rel="nofollow">Lauri Curran Greenberg</a>, franchise consultant at FranChoice, in a&nbsp;<a href="https://www.linkedin.com/pulse/2024-franchise-trends-watch-lauri-curran-greenberg-hasse/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=3-hot-topics-in-franchising-for-2024-2725695" target="_blank" rel="nofollow">LinkedIn post</a>. “The clue, after all, is right in the name. These franchises offer services that people can’t do without: automotive repair, health care, disaster remediation, and the like.”&nbsp;The COVID-19 pandemic highlighted the critical importance of cleanliness and hygiene, driving demand for cleaning and sanitation services. Franchises offering sanitization solutions for homes, offices and public spaces have experienced a surge in demand, emphasizing the enduring value of essential services.Moreover, healthcare-related franchises, including home healthcare, senior care and medical staffing services, have witnessed sustained growth. With an aging population and increasing emphasis on healthcare accessibility, these franchises are poised for further expansion in 2024 and beyond.The resilience of essential services franchises underscores their ability to adapt to changing circumstances and meet evolving consumer needs, making them an attractive investment opportunity for entrepreneurs seeking stability in uncertain times.<h3>Recurring-Revenue Franchises on the Rise</h3>Franchises with recurring-revenue models have gained traction within the industry, offering a predictable stream of income for franchisees while fostering long-term customer relationships. These franchises, which often operate on subscription-based or membership models, encompass a diverse range of sectors, including fitness centers, meal delivery services and software solutions.In 2024, recurring-revenue franchises are experiencing rapid growth as consumers increasingly prioritize convenience and value. Subscription-based services provide customers with hassle-free access to products and services while offering franchise owners a consistent revenue stream and enhanced customer retention.“Subscription-based revenue is something of a holy grail in corporate finance, and for good reason,” wrote Greenberg. “Once someone signs up for a subscription, they’re very unlikely to cancel it. They become a source of long-term, guaranteed revenue for the business, making balance sheets stronger and more predictable.”&nbsp;Fitness franchises, in particular, have embraced recurring-revenue models, capitalizing on the growing demand for health and wellness offerings. By offering subscription-based memberships and personalized training programs, fitness franchises can cultivate loyal customer bases and drive sustainable growth.The appeal of recurring-revenue franchises lies in their ability to generate steady income over time, reducing the reliance on one-time transactions and enhancing the overall stability of the business model.<h3>Health and Wellness Brands Expand Their Reach</h3>In an era marked by heightened&nbsp;<a href="https://1851franchise.com/the-post-pandemic-world-has-seen-a-spike-in-demand-for-wellness-franchises-2724627">health consciousness</a>, health and wellness franchises are witnessing growth and expansion. From boutique fitness studios to holistic wellness centers, these franchises cater to a diverse array of consumer preferences, offering personalized solutions for physical, mental and emotional well-being.In 2024, health and wellness brands are capitalizing on the growing demand for holistic health solutions, integrating innovative technologies and wellness trends into their offerings. Franchises specializing in mindfulness, meditation and stress management are gaining popularity as individuals seek respite from the pressures of modern living.As entrepreneurs navigate the complexities of the franchising market, staying on top of these hot topics is essential for identifying lucrative investment opportunities and driving business success in the years ahead.To learn more about franchising trends in 2024, check out these related articles:&nbsp;<ul><li><a href="https://1851franchise.com/the-42-best-franchises-to-buy-and-own-in-2024-2724991">The 42 Best Franchises To Buy and Own in 2024</a></li><li><a href="https://1851franchise.com/what-is-the-best-franchise-to-open-in-the-us-in-2024-2724960">Best Franchise to Open in 2024: Taco Bell Tops The List</a></li><li><a href="https://1851franchise.com/10-franchise-brands-primed-for-growth-in-2024-2724614">10 Franchise Brands Primed for Growth in 2024</a></li></ul>

3 Hot Franchise Categories for 2024

1851 Franchise

Essential services, health and wellness, and recurring-revenue continue to be in-demand in franchising this year. 

3 Hot Topics in Franchising for 2024

3-hot-topics-in-franchising-for-2024

BooXkeeping

image of booxkeeping franchise graduation present

Why a BooXkeeping Franchise Might Be the Smartest Graduation Gift You Can Give

booxkeeping-franchise-graduation-gift

KidStrong Franchising, LLC

image of kidstrong franchisees NFL player Shaun Wade and his former Team USA Heptathlete wife Jordan

Why This Athlete Couple Chose To Open a KidStrong Franchise

nfl-player-shaun-wade-kidstrong-franchise-georgia

HomeTeam Inspection Service

Team of home inspectors exiting branded HomeTeam Inspection Service vehicle

HomeTeam Inspection Service Offers Franchise Opportunity With No Experience Required

hometeam-franchise-training

Comfort Keepers

image of comfort keepers employees franchise

Comfort Keepers® Partners With PocketRN to Enhance Dementia Care Nationwide

comfort-keepers-pocketrn-dementia-care-partnership

Right at Home

Right at Home Franchise - Q3 2025 Momentum - 1851 Franchise

Right at Home Continues Momentum as It Closes Out the Third Quarter and Looks Ahead To Hit Its Annual Signings and Openings Goal by the End of the Year

right-at-home-franchise-q3-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

3 Hot Topics in Franchising for 2024

MORE STORIES LIKE THIS