When Drew Seifried started working with TruBlue Home Service Ally as a franchise broker, he never expected to end up on the other side of the deal. But that’s exactly what happened. After years of helping others find the right business opportunity, he found himself so drawn to TruBlue’s mission and model that he signed on as a franchisee himself.

“I originally came from cybersecurity and technology — I was in that space for about 15 years,” Seifried said. “But I’ve always had a passion for franchises. I’ve been involved with them in and out for many years.”

After transitioning from franchise development to the broker side of franchising, Seifried found purpose in helping people — especially veterans like himself — find the right opportunities. “I enjoyed working with candidates, hearing their stories and helping them take that leap,” he said. “I’m a veteran, and I wanted to help other veterans move into the space.”

One day, a client asked him about a business model that helped aging adults stay in their homes. That question sent him searching — and he discovered TruBlue.

“I had no idea about TruBlue before that, but once I found them and really looked into what they do, it resonated deeply with me,” Seifried said. “My parents are aging. They’ve had falls. They’ve had scares. I realized this was a business with purpose — something I could really sink my teeth into and be an ambassador for.”

Soon after, Seifried purchased two TruBlue territories in Arizona and is already eyeing a third in Phoenix or Scottsdale.

But he’s not walking away from the broker side entirely — in fact, he plans to double down on it. “I’m going to make it a mission to help both my candidates and TruBlue’s candidates get across the finish line,” he said. “I want to help people become franchisees. I want to help TruBlue grow and bring more quality people to the family.”

For Seifried, one of the biggest factors that led to his investment was the people behind the brand.

“One of the most important elements in franchising, in my opinion as a broker, is the people,” he said. “It’s honestly more important than the investment. You’re going to be in business with these partners for 10 years or more — you have to like and trust them. From the president to the marketing team, TruBlue has the right people. I’ve been extremely comfortable with everyone, and I look forward to working with them. One of the most overlooked parts of franchising is getting to know the team — their vision, their values. There’s nothing worse than getting into a franchise and not liking the people you’re working with.”

And TruBlue’s business model, he says, is equally compelling.

“This isn’t just a handyman business,” he said. “This is a senior care solution. We’re in a space where we can help seniors age in place safely — remodel bathrooms, install grip bars, whatever they need. Seniors want to stay in their homes, and we can help make that happen. We’re not just doing to-do lists — we’re becoming a trusted point of contact for anything involving the home, indoors and outdoors. We’re helping people find the right resources and giving families peace of mind.”

TruBlue’s systems and technology sealed the deal.

“One of the main things that makes the business model attractive is you can have a singular focus,” he said. “From our local governments to skilled nursing staff — all of them need a trusted partner to ensure safe living environments for seniors. TruBlue fills that gap.”

Seifried also believes the brand is perfectly positioned to thrive as the aging population grows and resources become more scarce.

“We’ve all heard about the silver tsunami,” he said. “But what a lot of people don’t realize is that skilled and non-skilled home caregivers are going to be in short supply in the coming years. TruBlue doesn’t rely on those resources. That’s a huge advantage. I think this franchise is positioned perfectly to do very well and avoid some of the challenges that other senior care brands may face.”

For Seifried, becoming a TruBlue franchisee was about more than building a business — it was about building a legacy.

“If you’re looking for a business with purpose, where the sky is the limit, TruBlue is perfect,” he said. “This is a business that truly helps people — and you can feel good about it every single day.”

To learn more about franchising with TruBlue Home Service Ally, visit https://1851franchise.com/trubluehomeserviceally.