TruBlue Home Service Ally INFO

TruBlue is the only franchise system focused on home maintenance and handyman services for seniors as well as busy families. By providing an affordable, full-service one-stop shop for home maintenance, all handled by a personal House Care Manager, TruBlue allows seniors to live worry-free.

A so-called “silver tsunami” of Baby Boomers is already hitting retirement age, and the senior population is growing fast. But today’s seniors are different from past generations in two important ways: First, more Americans are choosing to age in place, preferring to stay in their familiar surroundings. According to the National Council on Aging, 90% of seniors say they plan to remain in their homes for the next 5–10 years. Second, as the senior population grows, the expense of senior and assisted living communities grows along with it. The cost of care is quickly becoming out of reach for many seniors, and staying in their homes becomes their only choice. TruBlue services help seniors remain at home safely and affordably.

The senior home care market is crowded, but a major gap remains: While most at-home senior care services focus on light housekeeping, bathing and meal prep, TruBlue offers support both inside and outside of the home to help seniors age safely in place for longer. Whether that means changing a lightbulb, raking leaves or making largescale adjustments to the home in order to ensure senior safety, TruBlue provides house care services that both seniors and busy families can trust. 

As an entirely mobile franchise opportunity, new franchise owners can dive directly into business following training rather than dealing with the setbacks and slowdowns that come with brick-and-mortar locations. Additionally, low startup costs mean that more franchisees can afford to start their own business while lower overhead costs allow owners to be on the road to positive cash flow and profitability right away. 

And, as the senior population across the country only continues to grow, business is booming, offering the potential for growth across the country. TruBlue owners have the benefit of flexible hours while offering a valuable service to their local community, allowing seniors to remain safe and happy at home while providing their loved ones with peace of mind. 

TruBlue offers a full portfolio of handyman and home care services, no matter how big or small. Whether it’s performing a home safety assessment to ensure the best living environment, installing safety bars in the bathtub, cleaning the house, changing the air filter, or handling emergency repairs, TruBlue offers ongoing help and support for seniors living at home. 

Additionally, TruBlue's recurring service offering, Home Care Plus, allows seniors and busy families to stay on top of routine maintenance, offering a range of services that are scheduled throughout the year. By staying on top of small, often overlooked home projects, TruBlue helps seniors and busy families avoid costly repairs or issues in the future. 

TruBlue’s startup costs are low, ranging from $65,050-$91,400. By offering a low-overhead operational model, which requires no brick-and-mortar building, locations are designed for a rapid growth trajectory.