TruBlue Home Service Ally Franchise Information

Own a TruBlue Total House Care

What excites you about owning a TruBlue Franchise?

*This franchise is offered only by our delivery of a franchise disclosure document to you in compliance with the Federal Trade Commission’s rule on franchising and various state and provincial/territorial franchise sales laws. Franchise offerings cannot be made by us, or on our behalf, in any state unless we are registered, exempt or otherwise qualified to offer franchises in that state.

TRUBLUE HOME SERVICE ALLY

TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed. All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

  • How much it costs
  • What Sets TruBlue Apart From Its Competitors?
  • Why the Senior Care Industry?
  • Why Franchisees Love TruBlue
  • Our Franchise Owners Love What They Do!
$70,050 - $96,400
Start-Up Cost
$49,900
Initial Franchise Fee
6%
Royalty

This franchise is offered only by our delivery of a franchise disclosure document to you in compliance with the Federal Trade Commission’s rule on franchising and various state and provincial/territorial franchise sales laws. Franchise offerings cannot be made by us, or on our behalf, in any state unless we are registered, exempt or otherwise qualified to offer franchises in that state.

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The senior home care market is crowded, but a major gap remains: While most at-home senior care services focus on light housekeeping, bathing and meal prep, TruBlue offers support both inside and outside of the home to help seniors age safely in place for longer. Whether that means changing a lightbulb, raking leaves or making largescale adjustments to the home in order to ensure senior safety, TruBlue provides house care services that both seniors and busy families can trust. 

A so-called “silver tsunami” of Baby Boomers is already hitting retirement age, and the senior population is growing fast. But today’s seniors are different from past generations in two important ways: First, more Americans are choosing to age in place, preferring to stay in their familiar surroundings. According to the National Council on Aging, 90% of seniors say they plan to remain in their homes for the next 5–10 years. Second, as the senior population grows, the expense of senior and assisted living communities grows along with it. The cost of care is quickly becoming out of reach for many seniors, and staying in their homes becomes their only choice. TruBlue services help seniors remain at home safely and affordably.

As an entirely mobile franchise opportunity, new franchise owners can dive directly into business following training rather than dealing with the setbacks and slowdowns that come with brick-and-mortar locations. Additionally, low startup costs mean that more franchisees can afford to start their own business while lower overhead costs allow owners to be on the road to positive cash flow and profitability right away. 

And, as the senior population across the country only continues to grow, business is booming, offering the potential for growth across the country. TruBlue owners have the benefit of flexible hours while offering a valuable service to their local community, allowing seniors to remain safe and happy at home while providing their loved ones with peace of mind. 

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TruBlue Enters 2022 With Record-Breaking Sales Sparked by A Wave of New PartnershipsTruBlue Enters 2022 With Record-Breaking Sales Sparked by A Wave of New Par...

Executive Q&A with Sean Fitzgerald, President of TruBlue Home Service Ally

President Sean Fitzgerald explains the brand’s unique approach to home services in the booming senior services industry.

1851 Franchise: Tell us about TruBlue and how you got involved.

Sean Fitzgerald: TruBlue Home Service Ally is a national provider of total home care for both seniors and busy families. I have 25 years of experience in franchising, ranging from small start-ups to multinational concepts in various industries, including the senior care and health care industries. In January 2020, I had the opportunity to assume the role of president of TruBlue. I thought this was a unique and promising opportunity to continue building a brand that was filling an important void in the growing senior care industry. Previously, I was working for an in-home care franchise and realized that physical ailments were only part of the problem seniors were facing as they aged. I realized that aging-in-place becomes increasingly more difficult without proper home modifications and maintenance. It was very difficult to find an in-home health aide who could also take care of the home and maintain a safe environment for aging seniors. I realized TruBlue was the missing piece of the age-in-place puzzle and couldn’t be happier to grow the brand and expand our services to seniors and their families. 

1851: How has TruBlue gotten to its current level of success? 

Fitzgerald: We’ve identified the real challenge that seniors and their families are facing when an aging adult chooses to remain in their home, which sets us apart from other senior service franchises out there. Home modifications, maintenance and basic chores are being neglected when seniors remain in their homes alone, or they try to do tasks themselves that often result in injuries or stressful situations for themselves and their families. The services that TruBlue is able to provide both inside and outside of the home are critical to helping seniors meet their growing desire to maintain independence and age in place.

We also launched the “I Care” referral program as a way to break into the senior market rather than following traditional advertising methods. Letting someone into your home is a big deal, so utilizing word-of-mouth referrals has generated reliable business and allowed us to expand our customer base.

1851: What about TruBlue makes it unique within its industry?

Fitzgerald: We are the only national provider that specializes in total house care, both inside and out. In addition to ongoing maintenance, repairs, cleaning, yard work and seasonal projects, we are certified to provide home safety assessments, home improvement and modification projects to improve the overall safety and quality of life for seniors at home. We have established a variety of home-care packages that customers can utilize on a one-time or recurring basis. We have a program called “Helping Hands Around the Home”, which can take care of the minor projects, chores and clean up.

TruBlue also offers the same great home services for busy families as we do for seniors. TruBlue is a great option for busy families because we provide a “one stop” shop for indoor and outdoor housework that is often overlooked. TruBlue is an excellent resource for monthly, quarterly and yearly home chores and projects like air filter changes and water heater maintenance. 

TruBlue has a high standard of service and a strong screening process to ensure that whoever walks through our customers’ door is fully vetted and trustworthy, giving busy families peace of mind that their loved ones and their homes are expertly maintained. 

1851: What have been some of the brand's most important milestones?

Fitzgerald: Our recent partnership with Right at Home has been hugely successful and beneficial. We had 30 - 40 locations when we first spoke with Right at Home, and they had more than 600 locations. They saw the value in the service offerings we provide at TruBlue and trusted in our growth strategy. We have grown to over 55 locations since we launched our partnership with Right at Home and look forward to expanding our footprint even more to make the Right at Home partnership even more successful for both parties. Additionally, Home Healthcare News featured TruBlue in an article last year, which was a big game changer for us. An influential industry publication talking about our brand and our unique approach to a growing senior care issue really helped amplify our business and increase general awareness about our services.

Post-COVID, we are continuing to hit revenue milestones week after week. Owners are setting new sales records every month, some of them by ten times the amount of previous records. Business is booming, and there is a huge increase in demand

1851: What does an ideal franchisee look like?

Fitzgerald: We are looking for sales and marketing professionals who view this as an entrepreneurial business opportunity and are focused on providing a high-quality customer experience. Ideally, we are seeking franchisees who are outgoing, community-focused and want to work with people. Really successful owners have a high level of empathy for helping those in need and are committed to treating people well while also spreading awareness for our services. Technical home services skills are not required to own a TruBlue franchise and the majority of the business management skills can easily be taught through our robust training program and our ongoing coaching. 

1851: Why is TruBlue a good investment?

Fitzgerald: According to AARP, nearly 90% of seniors want to age in place, and The Population Bureau expects the number of people aged 65 and over will double from 46 million to 98 million by 2060. We have an aging population, and thanks to medical technology, people are living longer than ever. 

Generally, the biggest challenge seniors have is executing fairly simple chores around the home. Most homes aren’t designed for seniors, which leads to falls and injuries as seniors neglect safety issues or try to fix things themselves. TruBlue is able to help seniors stay comfortably in their homes longer, aging happily in place. There is a tremendous demand for our services that isn’t going away anytime soon.

From the business perspective, TruBlue is an extremely low investment with minimal overhead and a short path to profitability. It’s a relatively simple business to operate with a fully scalable model and no brick-and-mortar required. 

1851: Do you have growth goals for 2021 and beyond?

Fitzgerald: We currently have 55 locations open with another seven in development. We want TruBlue to have 200 locations by 2023, which should cover most market areas in the country. Our larger goal is to continue generating awareness about the importance of taking care of the home and doing regular maintenance to create safer and longer term environments for seniors.

The total investment estimate for a TruBlue Home Service Ally franchise ranges from $65,050-$91,400. To learn more about franchising with TruBlue, please visit https://trubluefranchise.com/.

Registered Franchise States
  • Expanding
  • Top Growth Market
International Markets

    Own a TruBlue Total House Care

    What excites you about owning a TruBlue Franchise?

    *This franchise is offered only by our delivery of a franchise disclosure document to you in compliance with the Federal Trade Commission’s rule on franchising and various state and provincial/territorial franchise sales laws. Franchise offerings cannot be made by us, or on our behalf, in any state unless we are registered, exempt or otherwise qualified to offer franchises in that state.