TruBlue Home Service Ally

A veteran of the construction and home inspection industry,&nbsp;<a href="https://www.linkedin.com/in/jean-soong-csi?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jean-soong-trublue-brooklyn-franchise-2729758" target="_blank" rel="nofollow">Jean Soong</a> has spent the past two decades helping homeowners understand the bones of their buildings. But in 2022, when her father became disabled overseas, Soong found herself navigating home safety from an entirely new perspective. From installing grab bars to modifying stairways, she saw firsthand how overwhelming it can be to care for an aging loved one. That experience, combined with gaps she noticed in her own business’s ability to support clients with small-scale jobs, sparked a new purpose. In May, Soong launched&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jean-soong-trublue-brooklyn-franchise-2729758" target="_blank" rel="nofollow">TruBlue</a> of&nbsp;<a href="https://www.trublueally.com/nw-brooklyn?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jean-soong-trublue-brooklyn-franchise-2729758" target="_blank" rel="nofollow">Northwest Brooklyn</a> — the area’s first&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue franchise</a> — with a mission to make aging-in-place safer, simpler and more accessible for her community. 1851 spoke with Soong to learn more about her story and her journey to the TruBlue brand. Here’s what she had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?Jean Soong: I’ve been in the construction industry for almost 20 years, working with contractors. I moved to NYC in 2019, and my husband and I opened a home inspection business. We were learning a lot about the buildings here, understanding how issues come up — now we have a team of inspectors and have become a very well-known company serving Brooklyn and Manhattan.In 2022, my father became ill overseas in Taiwan, and I went there to help care for my parents. He became disabled and bedbound, and it was so hard getting him the support he needed — grab bars, safe access, even just navigating a wheelchair. My mom also fell down the stairs once because there weren’t proper handrails. That whole experience made me wish there was a service that could help people live more comfortably and safely in their homes.In 2024, I was home with my one-year-old daughter, and I was looking for the next business venture. We had clients from our inspection company who needed small repairs, but most contractors weren’t willing to do those handyman jobs. I found TruBlue at 4 a.m. one night and thought — this is it. I submitted an inquiry right away. My husband and I fell in love with the concept. It was a way to own a business and help people at the same time.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know now that you’re in it?Soong: It would have been fine to start from scratch, but I liked the structure of the franchise. TruBlue offered senior home modifications and handyman services together — that was such a perfect fit for my background and what I saw my parents go through. We had to do that work for them both in Taiwan and the U.S.1851: What made you pick this brand? What excites you most about this company?Soong: I liked that the entry cost for TruBlue wasn’t astronomical — it was doable for us. And at the time, there was no TruBlue presence in the NYC metro area. That was really attractive. Other handyman businesses didn’t want to come into this market because of how complex it can be — you need insurance, licenses, etc., just to get into a building. The demand here is huge, especially in Manhattan and Brooklyn.1851: What do you hope to achieve with your business? What are your plans for growth?Soong: I really want to become a household name in this area. I want to be one of the top TruBlue franchises in the network because of where we’re positioned, our expertise and our experience. I’m also hoping to expand in the future — the region is huge and there’s a lot of need.1851: Is there anything else about your story you want us to know?Soong: I want to give back to the community. In construction, there are a lot of opportunities, but the industry doesn’t always treat people well. I want to change that and elevate the standard. My husband, who’s my partner in this business, is also a veteran. We want to give back through veteran programs and create a business that people want to be part of — as clients and employees.1851: What advice do you have for others thinking about becoming franchise owners?Soong: Really plug into the network and start making relationships right away, especially if you’re coming from a different background. Hire slow, fire fast — you need the right people to represent your business. And you have to hustle. Put in the work. Follow the system. Listen to the corporate team. They really do give you a roadmap.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

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Jean Soong: Building a Mission-Driven TruBlue Franchise in Brooklyn

1851 Franchise

After a personal caregiving experience overseas, Soong launches Brooklyn’s first TruBlue franchise to provide safe, reliable home modifications and handyman help for aging adults.

From Home Inspections to Handyman Services, Jean Soong Builds a Mission-Driven Business with TruBlue in NYC

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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From Home Inspections to Handyman Services, Jean Soong Builds a Mission-Driven Business with TruBlue in NYC

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