Trey Keith has always had deep roots in his community and a strong entrepreneurial drive — traits that guided him through a 21-year career as a diesel technician in Nashville and co-ownership of multiple Camp Bow Wow franchises. Now, he’s expanding his impact with TruBlue Home Service Ally, a home maintenance and senior support business he’s bringing to Mt. Juliet. Inspired in part by the needs of his own 91-year-old grandmother, Keith is ready to become a trusted resource for homeowners, starting with the territory he’s always called home.
1851 spoke with Keith to learn more about his background and his decision to franchise with TruBlue. Here’s what he had to say:
1851 Franchise: Frame your personal story for us. What do you want us to know?
Trey Keith: I was raised in the territory we bought. Our family has really strong ties to the Mt. Juliet community. This is home.
1851: What did you do before franchising, and how did you decide franchising made sense for you?
Keith: I’ve spent most of my career as a diesel technician — 21 years doing that here in Nashville. My family owned the company I worked at, and we sold it back in December. After that, we started looking at other opportunities to give back to the community, and that’s how we found TruBlue. I’m also a part-owner in another franchise, Camp Bow Wow Mount Juliet, the doggy daycare business.
1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you’re in it?
Keith: My father owned the business I worked at, and I am part owner with my brother at Camp Bow Wow. We’ve always had that entrepreneurial mindset — we like being our own boss. And franchising really makes things so much easier, especially when you’re stepping into something you’re not super familiar with. It’s great to have that blueprint already laid out.
1851: What made you pick this brand? What excites you most about this company?
Keith: I was looking at different franchise options, and someone recommended TruBlue. The more we looked into it, the more it became a no-brainer. It checked every box — we wanted to do something that gave back to the community.
A big part of TruBlue is helping seniors, people with disabilities stay in their homes, and simply helping busy people’s lives easier really resonated with us. It’s also scalable, and that was a huge plus. The possibilities with TruBlue are endless. Just like with Camp Bow Wow — we now have three locations — we plan to do the same with TruBlue.
1851: What do you hope to achieve with your business? What are your plans for growth?
Keith: We definitely want to open more territories and be the one-stop shop for anyone who needs home maintenance in our service area.
1851: Is there anything else about your story you want us to know?
Keith: I have a 91-year-old grandmother who lives by herself, about two hours away. Anytime she needs something, she’s calling someone in the family. That’s part of what made us look into TruBlue. We’ve known it’s an issue — dropping everything to go help isn’t always easy. So we saw this as a real solution for people in the same situation.
1851: What advice do you have for other people thinking about becoming franchise owners?
Keith: TruBlue has been awesome the whole way — anytime we had questions, they were there. From the top down, we knew we wanted to partner with someone who puts customer service first.
If I had advice for myself, it’d be: just do it. I’ve got five kids and my wife, and looking at a new venture like this, you can hesitate. But if I had known how easy TruBlue would make it, I would’ve jumped in a lot sooner.
TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.
All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.
TruBlue Home Service Ally
SPONSORED
With experience in both skilled trades and franchising, Keith brings a service-focused mindset to TruBlue as he builds a scalable business in his hometown.
Trey Keith has always had deep roots in his community and a strong entrepreneurial drive — traits that guided him through a 21-year career as a diesel technician in Nashville and co-ownership of multiple Camp Bow Wow franchises. Now, he’s expanding his impact with TruBlue Home Service Ally, a home maintenance and senior support business he’s bringing to Mt. Juliet. Inspired in part by the needs of his own 91-year-old grandmother, Keith is ready to become a trusted resource for homeowners, starting with the territory he’s always called home.
1851 spoke with Keith to learn more about his background and his decision to franchise with TruBlue. Here’s what he had to say:
1851 Franchise: Frame your personal story for us. What do you want us to know?
Trey Keith: I was raised in the territory we bought. Our family has really strong ties to the Mt. Juliet community. This is home.
1851: What did you do before franchising, and how did you decide franchising made sense for you?
Keith: I’ve spent most of my career as a diesel technician — 21 years doing that here in Nashville. My family owned the company I worked at, and we sold it back in December. After that, we started looking at other opportunities to give back to the community, and that’s how we found TruBlue. I’m also a part-owner in another franchise, Camp Bow Wow Mount Juliet, the doggy daycare business.
1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you’re in it?
Keith: My father owned the business I worked at, and I am part owner with my brother at Camp Bow Wow. We’ve always had that entrepreneurial mindset — we like being our own boss. And franchising really makes things so much easier, especially when you’re stepping into something you’re not super familiar with. It’s great to have that blueprint already laid out.
1851: What made you pick this brand? What excites you most about this company?
Keith: I was looking at different franchise options, and someone recommended TruBlue. The more we looked into it, the more it became a no-brainer. It checked every box — we wanted to do something that gave back to the community.
A big part of TruBlue is helping seniors, people with disabilities stay in their homes, and simply helping busy people’s lives easier really resonated with us. It’s also scalable, and that was a huge plus. The possibilities with TruBlue are endless. Just like with Camp Bow Wow — we now have three locations — we plan to do the same with TruBlue.
1851: What do you hope to achieve with your business? What are your plans for growth?
Keith: We definitely want to open more territories and be the one-stop shop for anyone who needs home maintenance in our service area.
1851: Is there anything else about your story you want us to know?
Keith: I have a 91-year-old grandmother who lives by herself, about two hours away. Anytime she needs something, she’s calling someone in the family. That’s part of what made us look into TruBlue. We’ve known it’s an issue — dropping everything to go help isn’t always easy. So we saw this as a real solution for people in the same situation.
1851: What advice do you have for other people thinking about becoming franchise owners?
Keith: TruBlue has been awesome the whole way — anytime we had questions, they were there. From the top down, we knew we wanted to partner with someone who puts customer service first.
If I had advice for myself, it’d be: just do it. I’ve got five kids and my wife, and looking at a new venture like this, you can hesitate. But if I had known how easy TruBlue would make it, I would’ve jumped in a lot sooner.
TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.
All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.
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