TruBlue Home Service Ally

<a href="https://www.linkedin.com/in/cassondra-bottoms-510361126/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-denver-west-bottoms-family-2729944" target="_blank" rel="nofollow">Cassondra</a> and&nbsp;<a href="https://www.linkedin.com/in/miles-bottoms?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-denver-west-bottoms-family-2729944" target="_blank" rel="nofollow">Miles Bottoms</a> didn't leave their financial services careers to abandon their purpose; they embraced a new one. After two decades of helping retirees plan their futures, they're now enabling seniors to live safely and independently at home through their new&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-denver-west-bottoms-family-2729944" target="_blank" rel="nofollow">TruBlue Home Service Ally</a> of Denver West franchise. Their shift from corporate life to business ownership was driven by a shared dedication to their community and the understanding that they could achieve a greater, more personal impact. With two territories already secured and big plans for expansion, the Bottoms are just beginning their journey.1851 spoke with the Bottoms to learn more about their backgrounds, what drew them to the&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> brand and their plans for the future.&nbsp;1851 Franchise: Frame your personal story for us. What do you want us to know?Cassondra Bottoms: I’m a Colorado native — I’ve moved away a few times, but I always come back. We’re raising our family here. Both Miles and I spent the last 20 years working for a nonprofit financial institution, serving our community in that way. Now we’re pivoting to continue serving, just from a different perspective — through handyman services and home maintenance. We’re taking that same love of community and applying it to a whole new space.Miles Bottoms: We both spent 20 years in corporate America, and as we were transitioning out, we started looking for an opportunity that would help us give back to the community. We never really saw ourselves as business owners, but the more research we did into franchising, the more TruBlue really spoke to us. It just felt like a great fit.1851: What did you do before franchising, and how did you decide franchising made sense for you?Miles: We worked in financial services, specifically with an annuity company focused on retirement. So we were already serving the aging population — just from a financial standpoint. Now we’re supporting them physically, helping them stay safe in their homes. It aligns perfectly with the mission we’ve followed throughout our careers.Cassondra: We actually met at that company 16 years ago. We both started in customer service roles, helping people understand retirement. Most of my career since then was in HR, helping others become better leaders and grow professionally. That’s always been my passion — making sure people have what they need to succeed. So much of that translates to what we’re doing now.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Cassondra: For me, it was knowing I wasn’t doing this alone. Having corporate partners and support helped us wrap our arms around all the stuff we didn’t know — from hiring to websites to marketing. That support was a big deal. And the TruBlue network is incredibly collaborative. We’re not competitors. Everyone genuinely wants to help each other succeed.Miles: Coming from corporate, we were used to team environments. No one does everything solo. Franchising isn’t a magic button, but it’s a proven blueprint for success. That gave me a lot more comfort than going at it alone. The franchise model really helps fast-track your learning curve.1851: What made you pick this brand? What excites you most about this company?Miles: We started by researching different franchises, and I knew I didn’t want to do food. I wanted something home-based and meaningful. When I came across TruBlue, it immediately clicked. Both of my grandmothers lived into their 90s, and I saw firsthand how hard it was for our family to help them stay in their homes. As I talked to the brand and shared my story, I realized I wasn’t just convincing them — I was convincing myself. It just made sense.Cassondra: At first, this was going to be Miles’ next chapter, but the more he told me about the model, the mission and his grandmothers, I saw the value too. There’s this huge, underserved population of seniors who need support. I told him, “Let’s do it together.”1851: What do you hope to achieve with your business? What are your plans for growth?Miles: The sky’s the limit. We plan to open a second territory later this year, and we want to grow as much as we can over the next several years.Cassondra: Long-term, we’re thinking about succession. Maybe we sell it down the line, or maybe our kids take it over when we retire. Either way, we want to build something meaningful and sustainable.1851: Is there anything else about your story you want us to know?Miles: Our kids have seen us go to work for years, but probably couldn’t tell their friends what we actually did. Now, they get it. They see the impact. They ask questions. This is something they can be part of — something that helps people. And that means a lot to us.1851: What advice do you have for other people thinking about becoming franchise owners?Cassondra: Talk to as many current owners as you can. Hearing their stories really helped us feel confident in our decision. Everyone in the TruBlue network has been so welcoming — but you have to be willing to ask. People&nbsp;want to help you.Miles: Understand it’s a process. Nothing happens overnight. Be patient with yourself. There will be ups and downs, but the payoff is there. Do the research, and once you say yes to the opportunity, take it one step at a time. The playbook is there — you just have to follow it.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

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From Financial Futures to Safer Homes: How the Bottoms Family Is Bringing TruBlue to Denver West

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After two decades in corporate America, Cassondra and Miles Bottoms are combining their passion for service and community with a mission-driven franchise that supports seniors where it matters most.

How the Bottoms Family Is Bringing TruBlue Home Service Ally to Denver West

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Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

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Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

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Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

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Why This Philanthropist and Pastor Is Starting a TruBlue Franchise in Wilmington, North Carolina

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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How the Bottoms Family Is Bringing TruBlue Home Service Ally to Denver West

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