TruBlue Home Service Ally

As demand for home maintenance and handyman services continues to grow,&nbsp;<a href="http://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-3-questions-with-brand-president-sean-fitzgerald-2727884" target="_blank" rel="nofollow">TruBlue Home Service Ally</a> is carving out a unique niche in the market with a focus on long-term relationships with customers, often through home maintenance.The franchise, led by President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-3-questions-with-brand-president-sean-fitzgerald-2727884" target="_blank" rel="nofollow">Sean Fitzgerald</a>, is much more than just a standard handyman concept, though. Fitzgerald spoke with 1851 Franchise to discuss the opportunities available to franchisees looking to join the industry and to share his own personal connection to the&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue Home Service Ally</a> mission.1851 Franchise: Why is TruBlue Home Service Ally a good business opportunity?Sean Fitzgerald:&nbsp;The difference between us and other similar brands is this: Do we do handyman work? Yes. But our real focus is the ongoing relationship with our customers. Our ultimate goal is to focus on the subscription side of the business and become an ally.&nbsp;By definition, an ally is someone that’s going to support you in an ongoing struggle. No matter who it is, whether it’s seniors, single moms or busy adults, there is an immediate need for services like this. Poor home maintenance can lead to safety issues and other inconveniences.No matter who our customer is — even though the needs are a little different — one of the things that makes us so appealing to our customers is that we’re working with seniors. We have to have high standards — just like they do in the senior care industry — but those same standards are incredibly applicable to busy adults and single moms. When you let someone in your home, that’s an extremely vulnerable position to be in. The demand has been proven, but what makes TruBlue Home Service Ally an even better opportunity is how our standards exceed those of some of the run-of-the-mill handyman concepts.1851: Why is now the time to open a TruBlue Home Service Ally?Fitzgerald:&nbsp;Aging in place is not a new concept. People have long preferred to stay in their homes, but the resources necessary to make that a safe venture have not always been as widely available.There’s also healing in place. Healing in place is not a new concept either, but it’s a new buzzword. You’re hearing more and more about it because doctors and hospital administrators are pushing people out of the hospital earlier.&nbsp;That’s actually better. It’s healthier, psychologically, to be home than it is to be in the hospital. And because of the advancement of medical technology, you can have all the monitors and such at home. There are a ton of cost savings associated with that, but the problem that remains is that the patient still is not in a hospital room. The bathrooms aren’t equipped for someone who has just had surgery, for example. We can play a role in that too.There are a lot of components to making a space safer for seniors and people who have unique medical needs, including grab bars and better lighting. The “Silver Tsunami” wave is here, and the demand for services like those offered through TruBlue Home Service Ally is as high as ever.1851: Why do you love TruBlue Home Service Ally?Fitzgerald:&nbsp;So many of our owners have a personal experience relating to the services we provide, and so do I. I lost my mother to cancer at an early age. I was an executive in the senior care franchise space, and I was dealing with that loss personally when my father fell down the steps, broke his neck and became quadriplegic. He died shortly after from complications. Dealing with that, as a family member, really helped me to understand what people go through and gave me a great appreciation for the challenges associated with aging in place.If you look at the big picture, the way people have aged historically, it’s not a good story. Most people are put in a nursing home and their house is sold to pay for that care. With some nursing homes, it can be $5,000 to $10,000 per month. The average home in the U.S. is around $400,000 right now. Based on that, there’s not a lot of time before the money runs out.Then, maybe, the family moves the loved one to a state-run nursing home, and that industry needs some help. Nursing homes can be extremely depressing, and as a family member, you don’t necessarily want to visit a lot. The senior is visited less, money is running out and their health is declining — it’s awful. The way we’ve handled the late stages of people’s lives in this country is awful, and I really want to flip that.There are so many wins with aging in place. Mentally, they’re healthier. They’re more engaged in life and it’s a more pleasant way to live out their time. Everyone deserves that.&nbsp;To find out more information on costs to buy this franchise, please visit<a href="https://1851franchise.com/trubluehousecare/info">&nbsp;</a><a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

TruBlue Home Service Ally: 3 Questions With Brand President Sean Fitzgerald

TruBlue Franchise: Insights From President Sean Fitzgerald

1851 Franchise

Fitzgerald shares insights on the business opportunity and state of the market and discusses what he loves about the home maintenance franchise concept.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Home Service Ally: 3 Questions With Brand President Sean Fitzgerald

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