TruBlue Home Service Ally

As&nbsp;<a href="https://www.prb.org/resources/fact-sheet-aging-in-the-united-states/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-a-holistic-approach-to-home-care-2728736" target="_blank" rel="nofollow">the aging population continues to grow</a>, so does the need for services that allow seniors and individuals with disabilities to live safely and comfortably in their homes. While medical care plays a critical role in maintaining health, the importance of a safe, functional home environment cannot be overlooked.&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-a-holistic-approach-to-home-care-2728736" target="_blank" rel="nofollow">TruBlue Home Service Ally</a> is bridging this gap by integrating home maintenance and modifications into the broader scope of client care, and the medical community is taking notice.<h2>The Value of Home Maintenance in Occupational Therapy</h2>For occupational therapists and other health care professionals, ensuring that a client's home aligns with their functional needs is just as important as therapy itself. Occupational therapists work to enhance the independence and mobility of their clients, but without a home that supports these goals, progress can be hindered.&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> provides services that complement occupational therapy plans by offering essential modifications, such as:<ul><li>Installing grab bars and railings to reduce fall risks</li><li>Widening doorways for wheelchair accessibility</li><li>Eliminating trip hazards such as loose carpets and uneven flooring</li><li>Adjusting kitchen and bathroom layouts to enhance usability</li><li>Implementing smart home technology to improve independence</li></ul>By integrating TruBlue’s services into occupational therapy plans, health care providers can ensure a more holistic approach to patient care, ultimately improving quality of life.<h2>How the Medical Community Is Embracing TruBlue</h2>The health care sector is increasingly recognizing the value of TruBlue’s services, with medical professionals investing in the franchise to extend their impact beyond clinical settings. Physicians, financial professionals and former health care workers are opening TruBlue franchises across the country, using their backgrounds to enhance the brand’s mission of providing safe, well-maintained homes.<a href="https://www.linkedin.com/in/magued-rizk-42384b62/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-a-holistic-approach-to-home-care-2728736" target="_blank" rel="nofollow">Magued Rizk</a> and<a href="https://www.linkedin.com/in/miriam-rizkalla-a78162107?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-a-holistic-approach-to-home-care-2728736" target="_blank" rel="nofollow">&nbsp;Miriam Rizkalla</a>, both practicing physicians, are among the latest medical professionals to invest in TruBlue. Their decision was inspired by firsthand experience — both professionally and personally — of how crucial home modifications are for patients. The couple, who opened a TruBlue franchise in West Bakersfield, California, have seen how seniors and individuals with disabilities struggle to maintain safe living conditions.“We’ve struggled with home modifications for our own daughter, who uses a wheelchair,” said Rizk. “We’ve also seen countless patients who need a safer home environment but don’t know where to turn. TruBlue provides an essential service that helps people maintain independence.”For Rizk and Rizkalla, TruBlue is not just a business — it’s a way to bring compassionate care full circle, addressing an unmet need in their community.<a href="https://www.linkedin.com/in/craigrubinstein?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-a-holistic-approach-to-home-care-2728736" target="_blank" rel="nofollow">Craig Rubinstein</a> — who has a background in health care management — and his partner&nbsp;<a href="https://www.linkedin.com/in/lizrabban?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-a-holistic-approach-to-home-care-2728736" target="_blank" rel="nofollow">Liz Rabban</a> also saw an opportunity to make a difference through TruBlue. Having witnessed the challenges of senior home maintenance through personal experiences, they recognized a major gap in the market for reliable home modification and repair services.“Our big ‘why’ is that elder care and home maintenance go hand in hand,” said Rabban. “Health and housing needs can change overnight, and families need a trusted partner to help with home safety and upkeep. We want to be that solution for families in Northern New Jersey.”Their decision to invest in TruBlue aligns with their commitment to improving senior care while establishing a scalable business that addresses a growing demand.<a href="https://1851franchise.com/former-certified-nursing-assistant-achieves-business-ownership-dreams-by-becoming-a-trublue-franchise-owner-2725178">Lake Bancroft</a>, a former Certified Nursing Assistant (CNA), also found that TruBlue was the perfect opportunity to merge her passion for senior care with entrepreneurship. Having worked closely with seniors throughout her career, she knew firsthand how difficult it was for many of them to maintain their homes.“I had clients who needed more help in the home, beyond caregiving,” Bancroft said. “TruBlue allows me to provide that missing piece — ensuring seniors can stay in their homes safely while giving their families peace of mind.”Bancroft’s TruBlue franchise in Boise, Idaho, has already experienced rapid growth, and she has plans to expand to additional territories to meet increasing demand.<h2>A Seamless Fit for Senior Care Providers</h2>TruBlue is proving to be&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-strong-franchise-choice-in-the-growing-senior-industry-2728519">a natural fit</a> for those already working in senior care, home health care and occupational therapy. Unlike medical franchises that require licensing and strict regulations, TruBlue offers a non-medical, highly scalable business model that aligns with existing healthcare services.“Our referral sources overlap with those of doctors, discharge nurses and hospitals,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-a-holistic-approach-to-home-care-2728736" target="_blank" rel="nofollow">Sean Fitzgerald</a>, president of TruBlue. “Senior care operators are adding TruBlue to their service offerings because it complements their existing business. As aging-in-place support continues to grow, we expect this trend to accelerate.”<h2>Why TruBlue Is the Future of Holistic Senior Care</h2>With the senior population increasing and aging-in-place becoming the preferred option for many, the need for home maintenance services is greater than ever. TruBlue’s innovative model combines practical home services with a compassionate, client-centered approach, making it a key player in the senior care ecosystem.As more medical professionals invest in TruBlue, the franchise is solidifying its role as&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-the-premium-choice-for-consumers-2727646">a trusted partner in holistic senior care</a>. By bridging the gap between health care and home services, TruBlue is ensuring that seniors can live safely, comfortably, and independently for years to come.For more information on franchising with TruBlue, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally">https://1851franchise.com/trubluehomeserviceally</a>.

TruBlue Home Service Ally: The Future of Holistic Senior Care

1851 Franchise

TruBlue Home Service Ally franchisees are bridging the gap between health care and home services, ensuring seniors can live safely, comfortably and independently.


This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How TruBlue Offers a Holistic Approach to Home Care

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TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue & Lifewise Partner to Create Safer Homes for Seniors

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For decades,&nbsp;<a href="https://www.linkedin.com/in/john-dawes-09067411/">John Dawes</a> has successfully built businesses from the ground up. Most recently, it was his work in bathroom safety remodeling that shifted his perspective. While helping seniors modify their homes for safety, Dawes saw firsthand the immense relief and joy his work brought to families.Now, at 60 years old, Dawes isn't looking to retire, he is looking to continue making a difference. Determined to spend the next decade doing meaningful work, Dawes has launched&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> in Sioux Falls. By pivoting to franchising, he is skipping the "start-up" headaches he faced in previous ventures to focus entirely on what drives him: providing peace of mind to the Sioux Falls community and helping neighbors stay safe and comfortable in their homes.1851 Franchise sat down with Dawes to discuss the launch of his new business. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?John Dawes: I've been in sales and management for most of my career. I bounced around from the auto industry to the mortgage industry, then onto the advertising agency world. I owned a mortgage company for many years here in Sioux Falls. Then I became their national sales trainer and their sales manager for 34 locations. I also owned an auto dealership leads and credit repair company called The Right Track Solution for five years.For the last year and a half, I headed up a national bathroom remodeling company. About 75% of my business was working with seniors, and I really enjoyed seeing firsthand how we impacted our customers and the new peace of mind our services provided for them. This really motivated me to open a business centered around seniors. I still have 10 to 15 years left to work, so I thought, “Why not open a senior service-centered business?”1851: What did you do before franchising, and how did you decide franchising made sense for you?Dawes: My first two businesses that I owned, there was not really a model to go by. So, you pretty much had to do everything from figuring out your CRM and your marketing approaches. I did not want to go down that road again because it takes a lot of work and a lot of time. What really attracted me to franchising is that they've already got everything completed for you. It’s like a turnkey business. You go in, follow the instructions and here you go.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Dawes: I have a lot of friends that own franchises in different industries, so a lot of my perception of franchising comes from their experiences. Some of them were given a ton of freedom and leeway, others not at all. I thought initially that the franchisor would give me everything, but it turned out that they did give me some decision-making power, and I really appreciate that.1851: What made you pick this brand? What excites you most about this company?Dawes: When I found&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> it was just a perfect match. I've always had a heart for helping people, especially seniors. With what they get for compensation and then the amount of things that they give you and the amount of support they give you, there really aren’t any franchises out there like them. They go above and beyond what many other companies do.1851: What do you hope to achieve with your business? What are your plans for growth?Dawes: I grew up in North Dakota in Grand Forks, so there might be possibilities of expanding to my home areas. I would definitely like to expand further south, maybe to Sioux City. There aren’t too many TruBlue territories in this area, so there is plenty of opportunity to expand.1851: Is there anything else about your story you want us to know?Dawes: I've always had just a passion for helping people and treating them how they should be treated. With my sales background I always aimed to not put a ton of pressure on customers to purchase or not purchase.Also, I've played racquetball for probably 40 years, 50 years, and I’m a new grandparent! I have one grandchild right now, with 2 more on the way. A lot of my time is spent with my family these days.1851: What advice do you have for other people thinking about becoming franchise owners?Dawes: I would definitely say that if you've got the inkling that franchise ownership is something you want to do, then you should do it. The nice thing about franchising is that there's always going to be help and support at the ready for you. If you have the drive to succeed, you will succeed.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

TruBlue Home Service Ally - John Dawes Franchisee Feature - 1851 Franchise

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

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How TruBlue Offers a Holistic Approach to Home Care

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