TruBlue Franchise: A Unique And Profitable Opportunity For Entrepreneurs

TruBlue Home Service Ally, the 100-plus-unit home maintenance franchise, stands out in the industry thanks to its variety of benefits and unique features that make it an appealing investment. From its Home Ally Maintenance Plan and marketing strategies to a simple, affordable business model, TruBlue stands out in the industry with both clients and franchisees.

Home Ally Maintenance Plan Ensures Recurring Revenue and Strong Customer Relationships

The Home Ally Maintenance Plan is a subscription service that provides customers with routine home maintenance, allowing TruBlue to build strong, ongoing relationships with its clients. 

“Our real focus is an ongoing relationship with our customers,” said Sean Fitzgerald, brand president. “That's what our ultimate goal is, and that's what the subscription business side of this allows us to become - their home ally."

This recurring revenue model not only ensures predictable income but also leads to increased lifetime value of each client. And, for franchise owners, the ability to establish stronger relationships with each client can also boost the likelihood of referral business.  

A Simple Business Model Leads to Increased Revenue

TruBlue's business model is relatively simple compared to other franchise opportunities, particularly those in the senior care industry. Thanks to the franchisor’s comprehensive training and support system, franchisees can also ramp up quickly, often opening just a few weeks after they sign the franchise agreement.

The brand also boasts a low investment and high yield potential, making it an attractive option for entrepreneurs seeking a solid return on their capital. The franchise's low overhead and scalability further enhance its financial appeal.  

Strategic Marketing and Relationship Building Drive Business Growth

TruBlue's marketing strategy focuses on building relationships with key players in the senior care industry, including discharge nurses, elder attorneys and care planners who may be able to recommend TruBlue’s services to their clients.

This approach is particularly effective in reaching potential clients who may not be actively seeking out home maintenance services but could greatly benefit from them.

While home maintenance tasks that support seniors in aging in place safely are a key aspect of the TruBlue business, franchisees also serve busy adults who may be fully capable of completing the work but would rather dedicate their time and attention to other commitments. TruBlue emphasizes the importance of community involvement and relationship building with potential clients of all ages and needs.

“Our franchisees are the face of the brand, and they’ve got to be the face of the brand in the community,” Fitzgerald said. “The owners are TruBlue of their community, and we really focus on that with them. We help them with resources and strategies to build their teams and network to get connected and have an impact.”

TruBlue Provides In-Demand Services With a Growing Market

Demand for home maintenance services is skyrocketing. Seniors are interested in aging in place, but they need help to make updates and maintain the home to ensure it’s safe. Busy adults would rather focus on other priorities. And younger generations simply don’t know how to do basic home maintenance tasks. For example, the National Association of REALTORS® reports that less than half of millennials know how to clean a dishwasher filter, only 19% could fix a tripped fuse and only 6% could unclog a toilet. TruBlue's services are more essential than ever. This growing need positions TruBlue franchisees for success in a thriving market.  

TruBlue's unique combination of benefits and differentiators makes it a compelling franchise opportunity. Its focus on building relationships, simple business model, low investment, quick ramp-up time and in-demand services create a solid foundation for success. 

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/trubluehousecare/info.