The Cheesecake Factory has decided to forgo promotional deals for the time being. According to a recent article in Nation's Restaurant News, the chain aims to shift its focus to emphasizing the value of their portion sizes and service.
According to the brand, marketing efforts will be conducted through social media, email and website content. The brand's chief financial officer, Matt Clark, said this is because these channels are effective in reaching the modern consumer.
The brand's decision to distance itself from promotional deals comes partly as a result of a net income loss in the second quarter. The company hopes a change in messaging will help turn this around.
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