The 8 | August 18, 2017

1. Frantastic: We’re kicking off “The 8” this week with some pretty Frantastic news from Arby’s. Over the course of six months, the brand was able to save enough water to fill 11 Olympic sized swimming pools. That’s quite the feat for a brand with thousands of locations, but it goes to show that it’s possible to cut back on water and energy consumption across a franchise system when steps are put in place for franchisees. To see what our many guests hosts have to say about this news, check out this week’s edition of “The 8.” Trust us, it’s not one you want to miss.

2. Franlebrity: Our Franlebrity this week is a fan favorite on “The 8”—Charles Internicola. He’s featured in one of the latest articles for 1851’s Franchise Legal Players Awards Issue, where he explains why he’s passionate about working with clients in the franchising industry. Internicola said, “It levels the playing field for small businesses and smart entrepreneurs who have a great business and brand by affording them with a platform for growth.”

3. Frash Money: Restaurant brands looking to make Frash Money know that they need to add delivery to their lineups. But while some concepts are turning to third-party delivery services, Toppers is experiencing success by keeping delivery in house. The brand boasts an out-the-door average of 18 minutes, and has tested its system against GrubHub to ensure that it’s beating the competition. Because Toppers has such a loyal fan base, the brand’s website has a higher order frequency than others.

4. Frant of the Week: No Limit Agency* CEO Nick Powills is back with another Frant this week, and this time he’s asking “how much should it cost to sell your franchise opportunity?” The short answer is $10,000 to $12,000 in franchise marketing per deal. But that answer is changing rapidly, and the cost per deal is skyrocketing. With 84 percent of b-to-b deals coming from referrals or fans of a brand, attracting that other 16 percent becomes more difficult. And that means increasing your marketing spend—a recent franchise mastermind found that tapping into that 16 percent really requires about $20,000 per deal.  

5. Franch Forward: After establishing strong momentum across its system nationwide, Green Home Solutions* is Franching Forward in Alabama. The brand already has a strong presence in Birmingham, but it’s now looking to break into new markets like Mobile, Montgomery and Huntsville. The move comes as more and more consumers make it a priority to use natural and environmentally safe products—in fact, over 60 percent of people say they plan to use green services in their homes. That’s why Green Home Solutions is planning to capitalize on that growing demand.

6. Fran Funny: What does a frog eat when it goes to McDonald’s? French flies.

7. Franspiration: “I love deadlines. I like the whooshing sound they make as they fly by.” – Douglas Adams

8. Franemies vs. Frands: This week’s Franemy is someone that everyone in franchising knows all too well. We’re calling out that guy who comes up to your booth at an expo and acts interested in your pitch even though you can tell that they’re only there for the free swag. They don’t want to be a franchisee or really hear what you have to say—their mind is on the free food or koozie that they get to go home with. Don’t be that guy.