1851

While Jennifer Beall Saxton was working towards her MBA at Northwestern University, she was tasked with creating a practical business solution that catered to busy working parents. She thought about the hassles and challenges each new parent faced when it came to cleaning, installing and repairing baby gear such as strollers or car seats and quickly realized that there wasn&rsquo;t an option in the marketplace that parents could easily turn to. Saxton drew together a preliminary business plan centered around the idea and ended up winning the Kellogg Cup Business Plan Competition and was recognized as the Student of the Year in Entrepreneurship.

After Northwestern, seeing true potential in the idea and plan, Saxton sought out investors and founded her company, <a href="https://thetotsquad.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=emerging-to-established-jennifer-beall-saxton-of-tot-squad-2705890" target="_blank" rel="nofollow" target="_blank">Tot Squad</a> in 2010 &ndash; originally named CleanBeeBaby. When Saxton started the company, she was working full-time and used her weekends and evenings to focus on the concept, driving around in one van to clean vomit off car seats in 100 degree weather. Now, only eight years later, Tot Squad has partnered with some of the biggest names in the baby retail industry like Babies &ldquo;R&rdquo; Us, Buy Buy Baby, Destination Maternity and grocery giant, Whole Foods, to bring its mobile fleet to retailers daily so parents nationwide can easily access its services.

&nbsp;&ldquo;I wanted to create a concept that moms and dads could rely on and trust, and this is what Tot Squad embodies. I want to build out the brand to be a global brand and franchising &ndash; bringing on others who are equally passionate about helping parents in local communities &ndash; is so exciting to me&rdquo; says Saxton. &ldquo;Looking back, I had to believe in my idea and trust my gut, and I&rsquo;m so happy I did or else I wouldn&rsquo;t have gotten to this point.&rdquo;

Tot Squad is a leader in the installation and maintenance of baby gear, and by partnering with big box retailers, it&rsquo;s helped to propel brand awareness and increase access to the concept. The brand expanded into Washington D.C. with its first franchisee, Hayden Little, in 2016 and now has plans to develop into ten new markets over the next few years and continue expanding its partnerships.

&ldquo;We started by cleaning one baby seat for a mom in a pop-up setting, and now, today, we&rsquo;re gearing up to launch the grand opening of our very first service center inside of a Buy Buy Baby store. To partner with a huge name in the industry and have a permanent space &ndash; it&rsquo;s something I&rsquo;ve always dreamed and to have it happening, is extremely rewarding,&rdquo; said Saxton. &ldquo;I wouldn&rsquo;t have found the success I have today if I wasn&rsquo;t resilient and followed the money. Partnering with investors, being active in the business community, focusing on how you can evolve and better your brand are all key players to growing out your brand.&rdquo;

Emerging to Established: Jennifer Beall Saxton of Tot Squad

1851 Franchise

The Power of Believing in a Small Starting Idea and Growing It Outwards

emerging-to-established-jennifer-beall-saxton-of-tot-squad

Pet Wants

Why Fresh, Healthy Food Matters for Your Pet's Long-Term Health

fresh-pet-food-unleashing-the-power-of-healthy-nutrition-for-your-furry-family

Caring Transitions

Caring Transitions Targets Fresno, California, for Franchise Growth

caring-transitions-targets-fresno-california-for-franchise-growth

Strategic Franchising

Work-Life Balance as a Franchise Owner: Is It Possible?

work-life-balance-as-a-franchise-owner-is-it-possible

The Top 10 Questions To Ask Before Buying a Franchise

top-10-questions-to-ask-before-buying-a-franchise

Caring Transitions Targets Memphis, Tennessee, for Franchise Growth

caring-transitions-targets-memphis-tennessee-for-franchise-growth

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Roof Scientist Launches Franchise Opportunity, Revolutionizing Roof Preservation with Innovative Technology

roof-scientist-launches-franchise-opportunity-revolutionizing-roof-preservation-with-innovative-technology

Restaurant Business: How McDonald's Is Restructuring To Compete With Specialized Chains

restaurant-business-how-mcdonalds-is-restructuring-to-compete-with-specialized-chains

Design with hundred dollar bill and orange "recession" banner across the middle

ABC News: Recession Risks Are Rising, Economists Say. Here’s What to Know.

recession-risks-impact-economy-franchise-world

NRA: Restaurants Focus On Enhancing In-Store Experiences To Attract Diners in 2025

nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025

The Joint Chiropractic - Dr. Anthony Tran - IFA Franchisee of the Year - 1851 Franchise

The Joint Chiropractic’s Dr. Anthony Tran Named Franchisee of the Year by the IFA

joint-chiropractic-dr-anthony-tran-ifa

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

Franchise Deep Dive: Studio Pilates Franchise Costs, Fees, Profit and Data

franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data

Shuckin' Shack Plans to Bring Coastal Vibes and Fresh Seafood to Myrtle Beach, South Carolina Market

shuckin-shack-plans-to-bring-coastal-vibes-and-fresh-seafood-to-myrtle-beach-south-carolina-market

Bumble Roofing Franchise Costs, Fees, Profit and Data for 2025

bumble-roofing-franchise-deep-dive

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Domonique Downing - Big Frog Franchise - Fayetteville, GA - 1851 Franchise

Coca-Cola Scientist Finds Path to Autonomy with Big Frog Franchise in Fayetteville, Georgia

big-frog-franchise-fayetteville-georgia

Top 25 Emerging Restaurant Franchises - 1851 Franchise

Top 25 Emerging Restaurant Concepts to Consider in 2025

top-emerging-restaurant-concepts-to-consider

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

The Top Quick Service Restaurant Franchises for 2025

the-top-quick-service-restaurant-franchises

Emerging to Established: Jennifer Beall Saxton of Tot Squad

MORE STORIES LIKE THIS