Franchisor Stories
Franchise Opportunity Deep Dive: Magnolia Soap & Bath Co. is a plant-based, handcrafted bath and body retail concept focused on experiential, community-driven stores.
Magnolia Soap & Bath Co. is a retail franchise specializing in plant-based, handcrafted bath, body and home products.
Magnolia Soap & Bath Co. was founded in 2016 in Mississippi by Magen Snyder Bynum. The brand was born out of Bynum’s search for safer, plant-based alternatives for her daughter’s sensitive skin, which led to the creation of handcrafted, clean-ingredient products and eventually a scalable retail concept.
Mission: To provide clean, plant-based bath and body products that customers can trust and feel good about using every day.
Vision: To build a nationwide community-driven brand that redefines beauty retail through transparency and natural ingredients.
Magnolia Soap & Bath Co. is expanding nationwide, with strong availability in Florida, Georgia, Illinois, Kentucky, Louisiana, North Carolina, Oklahoma, South Carolina, Tennessee and Texas.
Initial Costs: The estimated initial investment required to begin operation of a Magnolia Soap & Bath Co. franchise ranges from $271,900 to $498,500. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $60,000 | $60,000 |
| Initial Training Fee | $5,000 | $5,000 |
| Initial Training Expenses | $1,000 | $2,500 |
| Real Estate / Lease | $5,000 | $20,000 |
| Project Management Fee | $5,000 | $5,000 |
| Utility Deposits | $500 | $1,000 |
| Professional Fees | $5,000 | $10,000 |
| Leasehold Improvements | $10,000 | $125,000 |
| Exterior & Interior Signage | $8,000 | $20,000 |
| Furniture, Fixtures & Equipment | $55,000 | $70,000 |
| Business Management System | $9,500 | $9,500 |
| Technology Fee (3 Months) | $1,500 | $1,500 |
| Digital Marketing (3 Months) | $3,000 | $3,000 |
| Licenses & Permits | $550 | $5,500 |
| Computer Systems | $2,100 | $3,500 |
| Initial Inventory | $67,500 | $95,000 |
| Grand Opening Advertising | $17,000 | $17,000 |
| Insurance | $1,250 | $3,000 |
| Additional Funds (3 Months) | $8,000 | $35,000 |
| Design Fee | $7,000 | $7,000 |
Initial Franchise Fee: Franchisees pay a $60,000 initial franchise fee upon signing the agreement, which is fully earned, due in a lump sum and nonrefundable.
Ongoing Fees: According to the 2025 FDD, Magnolia Soap & Bath Co. franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty | 7% gross sales/month |
| Local Advertising | 1% gross sales/month |
| Brand Fund | 2% gross sales/month |
| Digital Marketing | $1,000/month |
| Technology | $500/month |
ROI Potential: According to the 2025 FDD, the 20 franchised outlets operating for the entirety of 2024 reported the following gross revenue:
Average | Median | High | Low |
$355,674 | $304,771 | $858,194 | $154,115 |
Magnolia Soap & Bath Co. assists franchisees with site selection, lease negotiation and store buildout, helping ensure each location is positioned in a high-traffic area.
Franchisees receive hands-on training in product creation, store operations and customer experience.
The brand provides ongoing support in marketing strategy, inventory management and day-to-day operations.
Franchisees have access to systems that support sales tracking, inventory and marketing execution, along with tools tied to the brand’s centralized operations.
Franchisees typically come from diverse professional backgrounds, including health care, education and business, with an interest in wellness and community engagement.
Franchisees can operate as owner-operators or executive owners with a hired general manager. Active involvement is recommended, particularly during launch and early growth phases.
While specific lender partnerships are not listed, the brand may guide franchisees through financing options and third-party funding resources.
“We’ve built a culture in our store that others want to be a part of, and that makes all the difference.”
- Mandy Buerster, Franchisee — St. Charles, Illinois
“Owning a Magnolia store allowed me to reconnect with my love for creativity, community and natural products.”
- Charis Echterling, Franchisee — Waco, Texas
The North America bath and shower products market was valued at $13.50 billion in 2025 and is projected to reach $14.75 billion by 2031, growing at a compound annual growth rate of 1.49%. Consumers are shifting toward products that align with wellness-focused lifestyles, creating strong demand for brands that emphasize natural formulations and experiential retail.
Magnolia Soap & Bath Co. differentiates itself through in-store product creation and a community-driven retail experience that blends entertainment with shopping. Primary competitors include Bath & Body Works, Lush and Buff City Soap.
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