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Checkers & Rally's has introduced an updated design, with a build-out option based around environmentally friendly former shipping containers.

According to the Detroit Free Press, the brand's Model 4.0 will not only be great for the environment but also great for development timeline and cost for franchisees.

"We are repurposing shipping containers, those ribbed, rectangular things you see on ships and trailers," Checkers & Rally's Director of Franchise Development Bruce Kim told the Detroit Free Press. "When they are finished with their useful life, we'll take them and turn them into a building."

Michigan has the potential to be one of the first states to receive Checkers & Rally's locations with this design, and current local franchisees are considering the model for their future locations.

"I've looked at it," Checkers & Rally's Franchisee Paul Amell told the Detroit Free Press. "This could be a big wave of the future."

Click here to read the full piece.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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