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Checkers & Rally's is targeting Michigan for growth, with room to add 60 locations primarily in the Detroit area.
 
According to the Detroit Free Press, Checkers & Rally's is in high demand from Michigan consumers, who are fans of the flavorful, robust menu.
 
"We've been there for a long time, and our customers love us," Checkers & Rally's Director of Franchise Development, Bruce Kim told the Detroit Free Press. "In Detroit, you have a lot of our customer base: Value customers, meat-and-potatoes folks, a nice working-class crowd that likes a good burger. For $5, you get more bang for your buck than from anybody else."
 
The growth that Checkers & Rally's has observed in Michigan is also fueled by motivated franchisees, such as Paul Amell who opened his first Detroit area location nine years ago and has no plans to stop.
 
"Detroit is an exciting place to do business," Paul Amell told the Detroit Free Press. "It is on a rebound."

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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