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On September 25, the doughnut franchise formerly known as Dunkin&rsquo; Donuts <a href="https://1851franchise.com/dunkin-is-dropping-donuts-from-its-name-2707956" target="_blank">dropped the Donuts</a>, becoming, simply, Dunkin&rsquo;. It&rsquo;s only been a couple of weeks since that branding pivot, but initial buzz is an important indicator of how customers respond to the branding.

QSR Magazine has <a href="https://www.qsrmagazine.com/marketing-promotions/did-dunkins-big-name-change-pay?utm_source=1851franchise.com&utm_medium=article&utm_campaign=did-dunkins-new-name-provide-a-boost-2708075" target="_blank" rel="nofollow" target="_blank">taken stock of consumer reaction to the name change</a>, looking at two YouGov polls that ask about &ldquo;Buzz&rdquo; and &ldquo;Word of Mouth&rdquo; surrounding the franchise.

The Buzz poll asked consumers, &ldquo;If you&rsquo;ve heard anything about the brand in the past to weeks &mdash;&nbsp;through news, advertising, or word of mouth &mdash;&nbsp;was it positive or negative.&rdquo; The Word of Mouth poll asked, &ldquo;Which of the following brands have you talked about with friends or family members &mdash;&nbsp;whether online, in person, or through social media &mdash;&nbsp;in the past two weeks.&rdquo;

Both polls show marked upticks since the name change, suggesting its already paying off. QSR also notes that September 25 was just the announcement of the rebrand &mdash;&nbsp;the actual change will go into effect on January 1.&nbsp;

The removal of &ldquo;Donuts&rdquo; from the name is part of a strategy to emphasize beverages. That&rsquo;s a strategy the franchise is betting roughly $100 million on over the next year.&nbsp;

Read the <a href="https://www.qsrmagazine.com/marketing-promotions/did-dunkins-big-name-change-pay?utm_source=1851franchise.com&utm_medium=article&utm_campaign=did-dunkins-new-name-provide-a-boost-2708075" target="_blank" rel="nofollow" target="_blank">full article at qsrmagazine.com</a>.

Social Media Impact on Restaurants | 1851 Franchise

1851 Franchise

Two weeks after the high-profile name change, QSR Magazine is checking in to measure the buzz.

Did Dunkin’s New Name Provide a Boost?

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