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DMagazine: MOOYAH Burgers, Fries & Shakes Shakes Up Image With Refreshed Business Model

MOOYAH Burgers, Fries & Shakes is kicking off 2020 with a new look and vegan burger.

By Kayla Bodel1851 Franchise Contributor
Updated 1:13PM 02/03/20

According to a recent article in DMagazine, MOOYAH Burgers, Fries & Shakes is revamping its entire business model in an effort to increase franchising in new and existing markets across the United States. MOOYAH plans to open 14 locations in 2020, each featuring an updated design including closed off kitchens, community-minded seating areas and digital menu boards.

“This new design and layout will take MOOYAH to the next level in terms of providing a differentiated experience that reduces friction for our Guests and Team Members,” said MOOYAH Burgers, Fries and Shakes President Tony Darden. “This new approach will also align with our overall strategy to be accessible to our Guests in the manner in which they want to enjoy their dining experience. The new MOOYAH provides a high-esteem experience, whether that be through dining in, to-go pick-up or delivery. We are confident this elevated design positions us extremely well to achieve our short- and long-term growth strategies as we partner with existing as well as new Franchise Owners. We truly believe the alignment of design and experience with our second-to-none food quality gives us a competitive advantage across the industry.”

All existing MOOYAH locations will be remodeled to the new design by the end of 2024.

Read the full article here.

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