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Revolts from franchisees in major national franchises open the door for questions about best practices, says <a href="https://www.restaurantbusinessonline.com/financing/franchisee-revolts-threaten-asset-light-model?utm_source=1851franchise.com&utm_medium=article&utm_campaign=does-the-asset-light-business-model-work-2708581" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Restaurant Business</a> &ldquo;Bottom Line&rdquo; columnist and opinions editor Jonathan Maze. 

Maze acknowledges that franchising appears as an attractive option to many restaurant owners; the responsibility for building and hiring falls to the franchisee and allows franchisors to focus on brand strategy and development. The trade-off, he notes, can mean an increased risk of brand misalignment and the potential for cultural disconnect between owner-operators, unit employees and corporate decision makers. 

Maze points to McDonald&rsquo;s as a poignant case study. Last month the brand&rsquo;s franchisees formed the National Operators Association and this month, the McDonald&rsquo;s corporate office has paused remodeling mandates for some operators &ldquo;willing to forgo some of the company&rsquo;s contribution.&rdquo; Maze calls this &ldquo;a clear reaction to the franchisee discontent.&rdquo;

&ldquo;Franchisees don&rsquo;t create independent associations if they&rsquo;re happy,&rdquo; Maze writes.

Read <a href="https://www.restaurantbusinessonline.com/financing/franchisee-revolts-threaten-asset-light-model?utm_source=1851franchise.com&utm_medium=article&utm_campaign=does-the-asset-light-business-model-work-2708581" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">the full report at Restaurant Business</a>. 

<div>&nbsp;</div>

Does the Asset Light Business Model Work?

1851 Franchise

Restaurant Business magazine “Bottom Line” columnist takes a look at franchises, including McDonald’s.


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Does the Asset Light Business Model Work?

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