Apple and Google began their billion dollar tech businesses in a garage, so leave it to Domino’s to follow in their footsteps.
Who needs a high-tech lab run by bots when you have a garage? Domino’s is opening its own “Innovation Garage,” located alongside its corporate headquarters in Ann Arbor, Michigan, to test out new delivery methods and in-store technology, according to NRN. And no—it’s not a real garage.
While the test kitchen won’t be open to the public, the space will manage like a full-functioning Domino’s, but filled with the latest technology such as ordering kiosks, carryout trackers and GPS delivery tracking. In other words, Domino’s is pretty much telling us: “I’m not like a regular Domino’s, I’m a cool Domino’s.”.
“As a pizza company with a focus on technology, we want our team members to have a workspace that encourages experimentation and fosters an environment to take risks, test innovations and fail fast so they can bring their best cutting-edge ideas to life for the brand’s customers and stores,” Domino’s chief technology officer Kelly Garcia said in a press statement, according to NRN.
Domino’s has been on a role when it comes to testing out the latest innovative technology and incorporating it into their brand. The company recently announced e-bikes as a new way of delivering food to its loyal pizza patrons.
Domino’s, which remains at the top of the list of America’s favorite pizza chains, will open its doors to the Innovation Garage August 21. And since it’s probably a matter of time until robots take over, who knows? Today, Innovation Garage; tomorrow, the world.