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What started as <a href="https://pavingforpizza.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-seeks-local-partners-for-paving-for-pizza-program-as-it-expands-nationwide-2707698" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">a clever ad campaign that offered to fix potholes</a> so carry-out pizzas could arrive home safely has grown into a nationwide initiative for <a href="https://biz.dominos.com/web/public/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-seeks-local-partners-for-paving-for-pizza-program-as-it-expands-nationwide-2707698" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Domino&rsquo;s</a> since its June debut. <a href="https://www.adweek.com/creativity/as-dominos-expands-its-pothole-paving-to-all-50-states-heres-how-to-bring-it-to-your-town/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-seeks-local-partners-for-paving-for-pizza-program-as-it-expands-nationwide-2707698" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Per Adweek</a>, the pizza chain originally had a budget of $100,000 to fix around 20 potholes, but heavy social media traction led to an overwhelming demand that eventually compelled Domino&rsquo;s to expand the program further. The brand announced the expanded initiative gives customers the ability to nominate their town&nbsp;with a goal of fixing roads in at least one town in each U.S. state. 

Read the full article <a href="https://www.adweek.com/creativity/as-dominos-expands-its-pothole-paving-to-all-50-states-heres-how-to-bring-it-to-your-town/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-seeks-local-partners-for-paving-for-pizza-program-as-it-expands-nationwide-2707698" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Photo courtesy of CP+B Agency.

Domino’s Seeks Local Partners for ‘Paving for Pizza’ Program as it Expands Nationwide

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