Franchise News
Domino’s is Perfecting the 3-Minute Pizza
Domino’s is taking their technology to the next level by developing a new oven that cooks pizzas in just 180 seconds.
If waiting at least 15 to 20 minutes is too excruciatingly long for a pizza delivery, there’s good news on the horizon. It’s called “Project 3:10,” and it’s Domino’s attempt to cook a pizza in just three minutes.
In its ongoing plan to become the pizza chain of the future (remember when they launched a fleet of autonomous delivery robots?), Domino’s CEO Don Meij says that the next step is to focus on accelerating the cooking process with some sort of proprietary super oven they’ve been developing. He says the ultimate goal is to crank out three-minute pies—a notable improvement from the near-eternity cook time of seven minutes. So far, six Australian locations are using the special ovens.
Meij wouldn’t go into detail about the technology, but he explains that the thinking behind the new “smart” ovens is that it pushes convection and radiant heat onto the pizza at the “right point at the right time” as the pizza goes along the conveyor.
According to Bloomberg, Domino’s is also striving to get that three-minute pizza delivered in 10 minutes once it’s ready—which, of course, you’ll be able to order by Tweeting an emoji or simply opening an app (no tedious screen tapping required).
What a time to be alive.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
