Franchise News
Domino's New "Piece of the Pie" Program Rewards More Than Just Its Slice of the Market
Starting Feb 2, customers who eat pizza scanned with the Domino's app earn points, even if they scan a competitor's pie.
Well-known pizza chain Domino’s is rolling out a new “revolutionary” rewards program just before the big game between the Los Angeles Rams and New England Patriots, according to an article in QSR. Starting on Feb 2, pizza aficionados who download the newest Domino’s app and sign up for the brand’s “Piece of the Pie” program can access an embedded pizza identifier that awards the user points when they scan their pizzas. “The big catch,” the article says, is that “This includes competitors’ pizza, not just Domino’s.”
According to the article, Domino’s Senior VP and Brand Officer Art D’Elia said in a statement: “Instead of advertising during Sunday's game, we decided to invest in a breakthrough program that rewards everyone who loves pizza as much as we do,” including pizza ordered from competitors.
The app uses AI technology to scan users’ photos of their slices or pies and then compares across its database to match the pizza to provider, awarding points toward rewards even with the good don’t come from Domino’s, the article said.
Read the full article here.
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About the Author
Katie LaTour
FollowKatie LaTour is a staff writer for 1851 Franchise and Estatenvy. She has experience in copywriting, editing and translation, and has written content for brands including Coca-Cola, Ivivva and Ray Ban's. She holds a Master of Arts in Writing and Publishing from DePaul University and a B.A. in English and Spanish from the University of Dayton. Presently, Katie is working on a poetry collection and building a platform for Chicago creative professionals to share best practices.
