1851 Franchise LogoFranchise

What started as a clever ad campaign that offered to fix potholes so carry-out pizzas could arrive home safely has grown into a nationwide initiative for Domino’s since its June debut. Per Adweek, the pizza chain originally had a budget of $100,000 to fix around 20 potholes, but heavy social media traction led to an overwhelming demand that eventually compelled Domino’s to expand the program further. The brand announced the expanded initiative gives customers the ability to nominate their town with a goal of fixing roads in at least one town in each U.S. state.

Read the full article here.

Photo courtesy of CP+B Agency.

Don’t Miss the Next Big Franchise Story

Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else

By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.

Madeline Lena

About the Author

Madeline Lena

Follow

Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. 

Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.

More Articles Like This