Pennsylvania remains a major opportunity for DoodyCalls. According to the brand’s 2025 Franchise Disclosure Document, only one franchise was operating in the state as of the end of 2024. This leaves the majority of the state wide open for expansion. Among the most promising areas is the Lehigh Valley metro, anchored by Allentown, making it a strong starting point for growth.
Here are several reasons to consider opening a DoodyCalls franchise in Allentown.
Allentown is more than a single city. It anchors a broader tri-state opportunity that extends into the Philadelphia suburbs and across the border into New Jersey, creating a growth pathway few other mid-sized markets can match. The brand’s expansion in areas such as West Baltimore, Maryland, shows how well this model performs in the Mid-Atlantic and builds confidence that similar opportunities are available in Pennsylvania.
“I am currently at 71 residential and five commercial properties. Revenue-wise, I am doing well and on track for the year three target,” said Pennsylvania-based franchisee Wayne Christie. “The response has been great. Nobody really even knows this industry exists. Once you start getting the word out there, it picks up steam.”
The Allentown market is built on a strong foundation of stable homeowners. With a median home value of $211,400, residents are invested in maintaining their property. Pennsylvania also has high rates of pet ownership — about 39 percent of households own a dog and more than 60 percent own a pet of some kind — making for a large base of potential customers already spending money on their animals. The Lehigh Valley’s suburban neighborhoods and single-family homes create an ideal layout for service routes, while its working- and middle-class demographics align well with DoodyCalls’ affordable weekly service model.
“We have three dogs, and if I knew I could hire someone to come in and clean the yard every week, it would have been a no-brainer,” Christie said. “You get that time back.”
Allentown offers access to Philadelphia, New York and Baltimore while avoiding the higher costs and heavy competition of those larger metro areas. The cost of living is lower than in Philadelphia, which provides opportunities to run a home-based business while keeping overhead manageable. Mature neighborhoods with lawns and landscaping can potentially add to the demand for cleanup, while the region’s four-season climate provides opportunities for year-round services, from spring snowmelt to peak summer months when outdoor activity is at its highest. DoodyCalls’ home-based franchise model is particularly well suited for the Lehigh Valley, where most customers live within short driving distances.
The competitive landscape in Allentown and the surrounding Lehigh Valley is largely open. Few, if any, companies focus solely on pet waste removal. That leaves room for a recognized brand like DoodyCalls to step in and define the market. Part of the opportunity involves educating customers — many homeowners may not realize this type of service exists. Once they learn it is affordable and saves time, adoption is typically strong, with owners in nearby regions reporting that customers often stay with the service long term because of its convenience.
As new markets open up and awareness grows, franchisees often lean on each other for advice and encouragement.
“My favorite part of being a franchise owner is all of the relationships I am making with the other franchise owners,” Christie said. “I’ve met some great people and they are always willing to help. You can always pick up the phone and call on other franchises, whether they are new or legacy franchises. They are really the biggest asset in trying to build the business — they’ve already gone through what you are going through.”
Pennsylvania provides a business-friendly environment for small, home-based service brands. Costs are lower than in neighboring states, and zoning and licensing requirements are generally manageable. The customer base extends beyond single-family homes to include apartment complexes, commercial properties and dog-friendly parks — all of which provide opportunities for recurring contracts that add stability and scale.
Allentown is well positioned to be the springboard for DoodyCalls’ growth in Pennsylvania. From here, franchise owners can look to expand into additional territories like the Philadelphia suburbs and nearby New Jersey. With most of the state still wide open, Allentown has the potential to become a hub for future operators building surrounding markets. The combination of growing franchises in nearby regions and little direct competition in the Lehigh Valley makes this one of the brand’s strongest opportunities for expansion.
Backed by Authority Brands, DoodyCalls has already demonstrated that its simple, recurring-revenue model works nationwide. Franchisees gain the tools and support they need to launch and scale a business that provides valuable, in-demand service. With Pennsylvania still wide open and Allentown sitting at the center of an underserved market, the timing could not be better for smart operators to step in and secure their territory.
For more information, visit https://doodycallsfranchising.com/.
DoodyCalls
SPONSORED
With plenty of room for growth, Lehigh Valley, Allentown, represents the kind of white space opportunity franchise dreams are made of.
Pennsylvania remains a major opportunity for DoodyCalls. According to the brand’s 2025 Franchise Disclosure Document, only one franchise was operating in the state as of the end of 2024. This leaves the majority of the state wide open for expansion. Among the most promising areas is the Lehigh Valley metro, anchored by Allentown, making it a strong starting point for growth.
Here are several reasons to consider opening a DoodyCalls franchise in Allentown.
Allentown is more than a single city. It anchors a broader tri-state opportunity that extends into the Philadelphia suburbs and across the border into New Jersey, creating a growth pathway few other mid-sized markets can match. The brand’s expansion in areas such as West Baltimore, Maryland, shows how well this model performs in the Mid-Atlantic and builds confidence that similar opportunities are available in Pennsylvania.
“I am currently at 71 residential and five commercial properties. Revenue-wise, I am doing well and on track for the year three target,” said Pennsylvania-based franchisee Wayne Christie. “The response has been great. Nobody really even knows this industry exists. Once you start getting the word out there, it picks up steam.”
The Allentown market is built on a strong foundation of stable homeowners. With a median home value of $211,400, residents are invested in maintaining their property. Pennsylvania also has high rates of pet ownership — about 39 percent of households own a dog and more than 60 percent own a pet of some kind — making for a large base of potential customers already spending money on their animals. The Lehigh Valley’s suburban neighborhoods and single-family homes create an ideal layout for service routes, while its working- and middle-class demographics align well with DoodyCalls’ affordable weekly service model.
“We have three dogs, and if I knew I could hire someone to come in and clean the yard every week, it would have been a no-brainer,” Christie said. “You get that time back.”
Allentown offers access to Philadelphia, New York and Baltimore while avoiding the higher costs and heavy competition of those larger metro areas. The cost of living is lower than in Philadelphia, which provides opportunities to run a home-based business while keeping overhead manageable. Mature neighborhoods with lawns and landscaping can potentially add to the demand for cleanup, while the region’s four-season climate provides opportunities for year-round services, from spring snowmelt to peak summer months when outdoor activity is at its highest. DoodyCalls’ home-based franchise model is particularly well suited for the Lehigh Valley, where most customers live within short driving distances.
The competitive landscape in Allentown and the surrounding Lehigh Valley is largely open. Few, if any, companies focus solely on pet waste removal. That leaves room for a recognized brand like DoodyCalls to step in and define the market. Part of the opportunity involves educating customers — many homeowners may not realize this type of service exists. Once they learn it is affordable and saves time, adoption is typically strong, with owners in nearby regions reporting that customers often stay with the service long term because of its convenience.
As new markets open up and awareness grows, franchisees often lean on each other for advice and encouragement.
“My favorite part of being a franchise owner is all of the relationships I am making with the other franchise owners,” Christie said. “I’ve met some great people and they are always willing to help. You can always pick up the phone and call on other franchises, whether they are new or legacy franchises. They are really the biggest asset in trying to build the business — they’ve already gone through what you are going through.”
Pennsylvania provides a business-friendly environment for small, home-based service brands. Costs are lower than in neighboring states, and zoning and licensing requirements are generally manageable. The customer base extends beyond single-family homes to include apartment complexes, commercial properties and dog-friendly parks — all of which provide opportunities for recurring contracts that add stability and scale.
Allentown is well positioned to be the springboard for DoodyCalls’ growth in Pennsylvania. From here, franchise owners can look to expand into additional territories like the Philadelphia suburbs and nearby New Jersey. With most of the state still wide open, Allentown has the potential to become a hub for future operators building surrounding markets. The combination of growing franchises in nearby regions and little direct competition in the Lehigh Valley makes this one of the brand’s strongest opportunities for expansion.
Backed by Authority Brands, DoodyCalls has already demonstrated that its simple, recurring-revenue model works nationwide. Franchisees gain the tools and support they need to launch and scale a business that provides valuable, in-demand service. With Pennsylvania still wide open and Allentown sitting at the center of an underserved market, the timing could not be better for smart operators to step in and secure their territory.
For more information, visit https://doodycallsfranchising.com/.
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