DoodyCalls is a professional pet‑waste removal brand that offers reliable residential and commercial services — ranging from routine dog‑poop scooping and yard deodorizing to installing and maintaining pet‑waste stations in neighborhoods, parks and business properties.

1. What Is the Brand Overview for DoodyCalls?

About the Brand

Founded in 2000 by entrepreneurial couple Jacob and Susan D’Aniello in Northern Virginia, the brand took root when Jacob, inspired by a radio show segment about “pooper‑scooper” services, teamed up with Susan to launch the company. They began part‑time with a bucket and a rake, eventually quitting their jobs in 2004 to focus on the business full‑time. That same year, they established headquarters in the Washington, D.C., area and began offering franchise opportunities nationwide. Since then, DoodyCalls has grown to more than 100 locations across 27 states, serving over 10 million pet‑waste removals annually.

Mission: At DoodyCalls, the mission is to provide exceptional pet‑waste management services to homeowners and businesses throughout the United States.

Vision: DoodyCalls envisions a world that is happier and healthier for both people and pets.

Unique Selling Points (USPs)

• Gate Latch Verification and Pre-Service Notifications: Customers receive a photo of the latched gate after each visit, plus a text or email before the crew arrives.
• 100% Satisfaction Guarantee: If you’re not happy within 24 hours, DoodyCalls will correct the issue at no extra charge.
• Thorough, Trained Technicians: Staff walk yards in a grid pattern twice, wear uniforms, arrive in marked vehicles, and disinfect tools between visits.
• Environmentally Responsible Disposal and Odor Control: Waste is bagged properly and disposed of according to local regulations, with deodorizing services available.
• Flexible Service Plans: Customers can choose weekly, biweekly, monthly or one-time cleanups for residential or commercial properties.
• Comprehensive Commercial Solutions: Includes common-area cleaning and installation and maintenance of pet-waste stations for HOAs, parks and businesses.
• Local Professionalism and Trust: Independently owned locations uphold uniform standards, are insured, leave door-hanger confirmations and engage with the local community.

2. What Are the Franchise Opportunity Details?

Why Franchise With DoodyCalls?

• Multiple Revenue Streams: Franchisees can generate income through recurring contracts, one-time cleanups, special event work and pet-waste station services.
• Home-Based Startup: The initial investment ranges from $76,450 to $93,850, with a fast ramp-up and minimal overhead.
• Comprehensive Training and Ongoing Support: Includes industry-specific instruction, business systems, marketing resources and regular coaching.
• Strong Franchisee Network: Peer connections, networking opportunities and collaboration are encouraged through events and community building.
• Market Resilience and Recurring Demand: An essential service in a $3.5 billion industry that offers steady, repeatable income potential.
• Regulatory Compliance Assistance: Franchisors support new owners in navigating local sanitation regulations and adopting professional best practices.

Available Territories

DoodyCalls is offering franchise opportunities in 45 states across the U.S., as well as the District of Columbia.

For more information on franchise opportunities, including specific territories available in each state, visit https://doodycallsfranchising.com/available-territories/.

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of a DoodyCalls franchise ranges from $76,450 to $93,850. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Initial Franchise Fee: The base initial franchise fee is $39,900 for a territory with a population of 100,000 to 150,000 households. The fee is payable upon signing the franchise agreement.

DoodyCalls offers discounts on the franchise fee for military veterans and active personnel, women and minority applications, individuals of the LGBTQ+ community, existing franchisees, law enforcement personnel and first responders, and multi-unit developers.

Ongoing Fees: According to the 2026 FDD, DoodyCalls franchisees are responsible for the following ongoing payments and fees:

ROI Potential: According to Item 19 of the 2026 FDD, the 65 DoodyCalls franchises operating for the entirety of FY 2025 reported the following gross revenue:

3. What Franchisee Support Does DoodyCalls Provide?

Training Programs

DoodyCalls delivers a comprehensive, turnkey training program to fully prepare new owners — regardless of prior experience — to run a pet-waste removal business. Franchisees begin with webinars and continue through “Poop School,” a dedicated in‑person or virtual training that equips them with industry knowledge, operations skills, customer-service excellence, sanitation rules and safety protocols. They also visit headquarters during Discovery Day, or virtually, to meet support staff and observe best practices firsthand.

Operational Support

DoodyCalls supports owners with expert coaching and a dedicated franchise support team that helps set up business systems, marketing strategies and operations. Franchisees join a strong network of peers, sharing insights and participating in community events, while veteran‑owned and diversity‑owned franchises benefit from tailored programs and fee discounts

Technology and Tools

Franchisees get access to a robust CRM platform to manage scheduling, sales tracking, customer communication and business analytics — all delivered through state‑of‑the‑art technology. They also receive branded vehicles, uniformed crews and standardized equipment to ensure professional, efficient service from day one.

4. What Are the Franchise Requirements for DoodyCalls?

Eligibility Criteria

DoodyCalls welcomes franchise candidates from a variety of backgrounds and does not require prior experience in pet-waste removal or business ownership. Instead, the brand looks for self-motivated, entrepreneurial individuals, strategic thinkers and ready to take calculated risks. Ideal candidates are passionate about building a business, confident in their decision-making abilities and committed to putting in the time and effort required to launch and grow a successful operation.

Candidates should possess a net worth of at least $100,000 and liquid capital of at least $50,000 to meet the initial investment and sustain operations during the early stages of the business.

Operational Commitments

Prospective franchisees should be prepared to dedicate significant time and energy — especially in the startup phase. DoodyCalls recommends a proactive approach: overseeing daily operations, managing marketing efforts, building client relationships and ensuring service quality — tasks that demand both personal involvement and managerial presence.

Funding Assistance

DoodyCalls offers financing assistance to help new franchisees secure the capital needed to launch their business, primarily through referrals to third-party lenders. While the brand does not provide in-house financing or name specific financial institutions, it does maintain relationships with lenders and can guide candidates toward appropriate funding sources.

5. Are There Franchisee Success Stories?

“When I had my daughter, I realized that I really wanted to be a mom, and I didn't want to work 12-hour shifts at the hospital, so I talked to my husband at the time, and we said, well, let's try to look at something that I can do from home. So we started looking at all the different kinds of franchises. And the main thing that influenced our decision to move forward with DoodyCalls with a franchise was the fact that we love dogs, and we wanted our own freedom and flexibility. And you could have an office from really anywhere, and it seemed like it would be a really good fit for allowing me to be able to work from home and raise my daughter at the same time.”

- Julie Dickens, Franchise Owner — Dallas-Fort Worth, Texas

“I am originally from Peru. My brother was working as a technician for DoodyCalls. He was so sweet to take me as his plus one to the Christmas parties. I got to meet the founder, and always thought that this will be a good business to do. My brother is no longer technician, but he's a franchisee. I was coming back from a one year and a half break with having a baby and looking for something that will be more flexible and will give me more time with the babies. He connected me with the right people. He told me, ‘I believe in this. I believe in you. Let's do it.’”

- Stephany Lopez, Franchise Owner — Dallas-Fort Worth, Texas

“It’s a family business. When we’re looking for new customers, that's all day. If I have 20 minutes, I'm on LinkedIn and I'm connecting, or I'm making a phone call to someone and put the headphones on and get work done, where I couldn't always do that before, it was someone else's maybe a deadline or a schedule. And so I like this balance better, because I get the reward, but I also get to control what I do.”

- Nicole Hale, Franchise Owner — North Atlanta, Georgia

6. What Is the Market Potential for the Pet Waste Removal Industry?

The pet waste removal industry in the United States is a rapidly growing niche within the broader pet services sector. In 2025, the market is valued at approximately $270 million, supported by more than 2,100 businesses nationwide. The number of active companies has grown at an average annual rate of 11.4% since 2019, while industry revenue has increased by roughly 5% per year. Although competition remains relatively low, it is expected to rise steadily, signaling both ample opportunity and the increasing importance of strong brand differentiation.

Competitor Analysis

DoodyCalls sets itself apart in the pet waste removal industry through a combination of professional service, technological innovation and strong brand consistency. With uniformed crews, branded vehicles and a robust CRM platform for managing routes, customer communication and service records, the brand delivers a polished experience that builds trust. DoodyCalls also emphasizes customer convenience with features like text and email notifications, photo-confirmed gate latching, and flexible service plans. Its focus on commercial property partnerships, including HOAs and municipalities, adds an additional layer of revenue opportunity and market reach. Backed by national franchising support and recurring service models, DoodyCalls is positioned as a reliable and scalable solution in a still-fragmented industry.

The brand’s primary competitors include Pet Butler, Poo Squad, Poop 911, Scoopy Doo and a range of smaller independent or regional pet waste removal services.

7. What Is the Application Process for DoodyCalls Franchisees?

1. Initial Inquiry: Submit a request for information and connect with the franchise development team to learn the basics of the opportunity.
2. Introductory Call: Have a first conversation to review your goals, territory availability and whether the model aligns with your expectations.
3. Education and Research: Attend webinars, review materials and dig into the business model, investment and day-to-day operations.
4. Financial Review: Assess your financial position, confirm funding and make sure you meet the brand’s investment requirements.
5. FDD Review: Go through the FDD in detail to understand fees, obligations and the structure of the business.
6. Validation: Speak with current franchisees to get a clear view of operations, support and performance.
7. Discovery Day: Meet the leadership team, either virtually or in person, to evaluate fit and ask final questions before making a decision.
8. Sign and Launch: Execute the franchise agreement, begin training and work with the team to prepare for opening.

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