DoodyCalls is a professional pet‑waste removal brand that offers reliable residential and commercial services — ranging from routine dog‑poop scooping and yard deodorizing to installing and maintaining pet‑waste stations in neighborhoods, parks and business properties.
Founded in 2000 by entrepreneurial couple Jacob and Susan D’Aniello in Northern Virginia, the brand took root when Jacob, inspired by a radio show segment about “pooper‑scooper” services, teamed up with Susan to launch the company. They began part‑time with a bucket and a rake, eventually quitting their jobs in 2004 to focus on the business full‑time. That same year, they established headquarters in the Washington, D.C., area and began offering franchise opportunities nationwide. Since then, DoodyCalls has grown to more than 100 locations across 27 states, serving over 10 million pet‑waste removals annually.
Mission: At DoodyCalls, the mission is to provide exceptional pet‑waste management services to homeowners and businesses throughout the United States.
Vision: DoodyCalls envisions a world that is happier and healthier for both people and pets.
DoodyCalls is offering franchise opportunities in 45 states across the U.S., as well as the District of Columbia.
For more information on franchise opportunities, including specific territories available in each state, visit https://doodycallsfranchising.com/available-territories/.
Initial Costs: The estimated initial investment required to begin operation of a DoodyCalls franchise ranges from $76,450 to $93,850. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Franchise Fee | $39,900 | $39,900 |
| Business Outfitting Fee | $3,000 | $3,000 |
| Grand Opening Marketing Fee | $6,000 | $6,000 |
| Training Expenses | $750 | $1,500 |
| Equipment | $100 | $250 |
| Business Licenses | $100 | $500 |
| Insurance | $500 | $4,000 |
| Signage | $1,500 | $2,600 |
| Vehicle | $0 | $2,600 |
| Startup Supplies | $500 | $1,000 |
| Computer System | $800 | $2,000 |
| Telephone & Internet Services | $300 | $1,500 |
| Professional Fees | $500 | $1,500 |
| Additional Funds (6 Months) | $22,500 | $27,500 |
Initial Franchise Fee: The base initial franchise fee is $39,900 for a territory with a population of 100,000 to 150,000 households. The fee is payable upon signing the franchise agreement.
DoodyCalls offers discounts on the franchise fee for military veterans and active personnel, women and minority applications, individuals of the LGBTQ+ community, existing franchisees, law enforcement personnel and first responders, and multi-unit developers.
Ongoing Fees: According to the 2026 FDD, DoodyCalls franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee | 7.5% of gross revenue/month |
| Brand Fund Contribution | 1.5% of gross revenue/month |
| Local Marketing Program | Starting on the Original Opening Date, you are required to spend $36,000 per calendar year for Local Marketing |
| Website Fee | $350/month |
| Technology Fees | $100/month |
| Sales Support Center Fee | 5% of gross revenue/month |
ROI Potential: According to Item 19 of the 2026 FDD, the 65 DoodyCalls franchises operating for the entirety of FY 2025 reported the following gross revenue:
| Quartile | Average | Median | High | Low |
| Top 25% (17) | $1,013,831 | $775,472 | $3,205,981 | $495,369 |
| 2nd Quartile (16) | $244,250 | $204,535 | $462,368 | $147,096 |
| 3rd Quartile (16) | $109,575 | $111,251 | $146,900 | $80,756 |
| Bottom 25% (16) | $54,367 | $55,551 | $77,197 | $31,477 |
| TOTAL (65) | $365,634 | $147,096 | $3,205,981 | $31,477 |
DoodyCalls delivers a comprehensive, turnkey training program to fully prepare new owners — regardless of prior experience — to run a pet-waste removal business. Franchisees begin with webinars and continue through “Poop School,” a dedicated in‑person or virtual training that equips them with industry knowledge, operations skills, customer-service excellence, sanitation rules and safety protocols. They also visit headquarters during Discovery Day, or virtually, to meet support staff and observe best practices firsthand.
DoodyCalls supports owners with expert coaching and a dedicated franchise support team that helps set up business systems, marketing strategies and operations. Franchisees join a strong network of peers, sharing insights and participating in community events, while veteran‑owned and diversity‑owned franchises benefit from tailored programs and fee discounts
Franchisees get access to a robust CRM platform to manage scheduling, sales tracking, customer communication and business analytics — all delivered through state‑of‑the‑art technology. They also receive branded vehicles, uniformed crews and standardized equipment to ensure professional, efficient service from day one.
DoodyCalls welcomes franchise candidates from a variety of backgrounds and does not require prior experience in pet-waste removal or business ownership. Instead, the brand looks for self-motivated, entrepreneurial individuals, strategic thinkers and ready to take calculated risks. Ideal candidates are passionate about building a business, confident in their decision-making abilities and committed to putting in the time and effort required to launch and grow a successful operation.
Candidates should possess a net worth of at least $100,000 and liquid capital of at least $50,000 to meet the initial investment and sustain operations during the early stages of the business.
Prospective franchisees should be prepared to dedicate significant time and energy — especially in the startup phase. DoodyCalls recommends a proactive approach: overseeing daily operations, managing marketing efforts, building client relationships and ensuring service quality — tasks that demand both personal involvement and managerial presence.
DoodyCalls offers financing assistance to help new franchisees secure the capital needed to launch their business, primarily through referrals to third-party lenders. While the brand does not provide in-house financing or name specific financial institutions, it does maintain relationships with lenders and can guide candidates toward appropriate funding sources.
“When I had my daughter, I realized that I really wanted to be a mom, and I didn't want to work 12-hour shifts at the hospital, so I talked to my husband at the time, and we said, well, let's try to look at something that I can do from home. So we started looking at all the different kinds of franchises. And the main thing that influenced our decision to move forward with DoodyCalls with a franchise was the fact that we love dogs, and we wanted our own freedom and flexibility. And you could have an office from really anywhere, and it seemed like it would be a really good fit for allowing me to be able to work from home and raise my daughter at the same time.”
- Julie Dickens, Franchise Owner — Dallas-Fort Worth, Texas
“I am originally from Peru. My brother was working as a technician for DoodyCalls. He was so sweet to take me as his plus one to the Christmas parties. I got to meet the founder, and always thought that this will be a good business to do. My brother is no longer technician, but he's a franchisee. I was coming back from a one year and a half break with having a baby and looking for something that will be more flexible and will give me more time with the babies. He connected me with the right people. He told me, ‘I believe in this. I believe in you. Let's do it.’”
- Stephany Lopez, Franchise Owner — Dallas-Fort Worth, Texas
“It’s a family business. When we’re looking for new customers, that's all day. If I have 20 minutes, I'm on LinkedIn and I'm connecting, or I'm making a phone call to someone and put the headphones on and get work done, where I couldn't always do that before, it was someone else's maybe a deadline or a schedule. And so I like this balance better, because I get the reward, but I also get to control what I do.”
- Nicole Hale, Franchise Owner — North Atlanta, Georgia
The pet waste removal industry in the United States is a rapidly growing niche within the broader pet services sector. In 2025, the market is valued at approximately $270 million, supported by more than 2,100 businesses nationwide. The number of active companies has grown at an average annual rate of 11.4% since 2019, while industry revenue has increased by roughly 5% per year. Although competition remains relatively low, it is expected to rise steadily, signaling both ample opportunity and the increasing importance of strong brand differentiation.
DoodyCalls sets itself apart in the pet waste removal industry through a combination of professional service, technological innovation and strong brand consistency. With uniformed crews, branded vehicles and a robust CRM platform for managing routes, customer communication and service records, the brand delivers a polished experience that builds trust. DoodyCalls also emphasizes customer convenience with features like text and email notifications, photo-confirmed gate latching, and flexible service plans. Its focus on commercial property partnerships, including HOAs and municipalities, adds an additional layer of revenue opportunity and market reach. Backed by national franchising support and recurring service models, DoodyCalls is positioned as a reliable and scalable solution in a still-fragmented industry.
The brand’s primary competitors include Pet Butler, Poo Squad, Poop 911, Scoopy Doo and a range of smaller independent or regional pet waste removal services.
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement or offer to buy or sell any franchises, securities or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
DoodyCalls
SPONSORED
Franchise Opportunity Deep Dive: DoodyCalls is a pet waste removal franchise offering residential and commercial services with low startup costs and recurring revenue potential.
DoodyCalls is a professional pet‑waste removal brand that offers reliable residential and commercial services — ranging from routine dog‑poop scooping and yard deodorizing to installing and maintaining pet‑waste stations in neighborhoods, parks and business properties.
Founded in 2000 by entrepreneurial couple Jacob and Susan D’Aniello in Northern Virginia, the brand took root when Jacob, inspired by a radio show segment about “pooper‑scooper” services, teamed up with Susan to launch the company. They began part‑time with a bucket and a rake, eventually quitting their jobs in 2004 to focus on the business full‑time. That same year, they established headquarters in the Washington, D.C., area and began offering franchise opportunities nationwide. Since then, DoodyCalls has grown to more than 100 locations across 27 states, serving over 10 million pet‑waste removals annually.
Mission: At DoodyCalls, the mission is to provide exceptional pet‑waste management services to homeowners and businesses throughout the United States.
Vision: DoodyCalls envisions a world that is happier and healthier for both people and pets.
DoodyCalls is offering franchise opportunities in 45 states across the U.S., as well as the District of Columbia.
For more information on franchise opportunities, including specific territories available in each state, visit https://doodycallsfranchising.com/available-territories/.
Initial Costs: The estimated initial investment required to begin operation of a DoodyCalls franchise ranges from $76,450 to $93,850. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Franchise Fee | $39,900 | $39,900 |
| Business Outfitting Fee | $3,000 | $3,000 |
| Grand Opening Marketing Fee | $6,000 | $6,000 |
| Training Expenses | $750 | $1,500 |
| Equipment | $100 | $250 |
| Business Licenses | $100 | $500 |
| Insurance | $500 | $4,000 |
| Signage | $1,500 | $2,600 |
| Vehicle | $0 | $2,600 |
| Startup Supplies | $500 | $1,000 |
| Computer System | $800 | $2,000 |
| Telephone & Internet Services | $300 | $1,500 |
| Professional Fees | $500 | $1,500 |
| Additional Funds (6 Months) | $22,500 | $27,500 |
Initial Franchise Fee: The base initial franchise fee is $39,900 for a territory with a population of 100,000 to 150,000 households. The fee is payable upon signing the franchise agreement.
DoodyCalls offers discounts on the franchise fee for military veterans and active personnel, women and minority applications, individuals of the LGBTQ+ community, existing franchisees, law enforcement personnel and first responders, and multi-unit developers.
Ongoing Fees: According to the 2026 FDD, DoodyCalls franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee | 7.5% of gross revenue/month |
| Brand Fund Contribution | 1.5% of gross revenue/month |
| Local Marketing Program | Starting on the Original Opening Date, you are required to spend $36,000 per calendar year for Local Marketing |
| Website Fee | $350/month |
| Technology Fees | $100/month |
| Sales Support Center Fee | 5% of gross revenue/month |
ROI Potential: According to Item 19 of the 2026 FDD, the 65 DoodyCalls franchises operating for the entirety of FY 2025 reported the following gross revenue:
| Quartile | Average | Median | High | Low |
| Top 25% (17) | $1,013,831 | $775,472 | $3,205,981 | $495,369 |
| 2nd Quartile (16) | $244,250 | $204,535 | $462,368 | $147,096 |
| 3rd Quartile (16) | $109,575 | $111,251 | $146,900 | $80,756 |
| Bottom 25% (16) | $54,367 | $55,551 | $77,197 | $31,477 |
| TOTAL (65) | $365,634 | $147,096 | $3,205,981 | $31,477 |
DoodyCalls delivers a comprehensive, turnkey training program to fully prepare new owners — regardless of prior experience — to run a pet-waste removal business. Franchisees begin with webinars and continue through “Poop School,” a dedicated in‑person or virtual training that equips them with industry knowledge, operations skills, customer-service excellence, sanitation rules and safety protocols. They also visit headquarters during Discovery Day, or virtually, to meet support staff and observe best practices firsthand.
DoodyCalls supports owners with expert coaching and a dedicated franchise support team that helps set up business systems, marketing strategies and operations. Franchisees join a strong network of peers, sharing insights and participating in community events, while veteran‑owned and diversity‑owned franchises benefit from tailored programs and fee discounts
Franchisees get access to a robust CRM platform to manage scheduling, sales tracking, customer communication and business analytics — all delivered through state‑of‑the‑art technology. They also receive branded vehicles, uniformed crews and standardized equipment to ensure professional, efficient service from day one.
DoodyCalls welcomes franchise candidates from a variety of backgrounds and does not require prior experience in pet-waste removal or business ownership. Instead, the brand looks for self-motivated, entrepreneurial individuals, strategic thinkers and ready to take calculated risks. Ideal candidates are passionate about building a business, confident in their decision-making abilities and committed to putting in the time and effort required to launch and grow a successful operation.
Candidates should possess a net worth of at least $100,000 and liquid capital of at least $50,000 to meet the initial investment and sustain operations during the early stages of the business.
Prospective franchisees should be prepared to dedicate significant time and energy — especially in the startup phase. DoodyCalls recommends a proactive approach: overseeing daily operations, managing marketing efforts, building client relationships and ensuring service quality — tasks that demand both personal involvement and managerial presence.
DoodyCalls offers financing assistance to help new franchisees secure the capital needed to launch their business, primarily through referrals to third-party lenders. While the brand does not provide in-house financing or name specific financial institutions, it does maintain relationships with lenders and can guide candidates toward appropriate funding sources.
“When I had my daughter, I realized that I really wanted to be a mom, and I didn't want to work 12-hour shifts at the hospital, so I talked to my husband at the time, and we said, well, let's try to look at something that I can do from home. So we started looking at all the different kinds of franchises. And the main thing that influenced our decision to move forward with DoodyCalls with a franchise was the fact that we love dogs, and we wanted our own freedom and flexibility. And you could have an office from really anywhere, and it seemed like it would be a really good fit for allowing me to be able to work from home and raise my daughter at the same time.”
- Julie Dickens, Franchise Owner — Dallas-Fort Worth, Texas
“I am originally from Peru. My brother was working as a technician for DoodyCalls. He was so sweet to take me as his plus one to the Christmas parties. I got to meet the founder, and always thought that this will be a good business to do. My brother is no longer technician, but he's a franchisee. I was coming back from a one year and a half break with having a baby and looking for something that will be more flexible and will give me more time with the babies. He connected me with the right people. He told me, ‘I believe in this. I believe in you. Let's do it.’”
- Stephany Lopez, Franchise Owner — Dallas-Fort Worth, Texas
“It’s a family business. When we’re looking for new customers, that's all day. If I have 20 minutes, I'm on LinkedIn and I'm connecting, or I'm making a phone call to someone and put the headphones on and get work done, where I couldn't always do that before, it was someone else's maybe a deadline or a schedule. And so I like this balance better, because I get the reward, but I also get to control what I do.”
- Nicole Hale, Franchise Owner — North Atlanta, Georgia
The pet waste removal industry in the United States is a rapidly growing niche within the broader pet services sector. In 2025, the market is valued at approximately $270 million, supported by more than 2,100 businesses nationwide. The number of active companies has grown at an average annual rate of 11.4% since 2019, while industry revenue has increased by roughly 5% per year. Although competition remains relatively low, it is expected to rise steadily, signaling both ample opportunity and the increasing importance of strong brand differentiation.
DoodyCalls sets itself apart in the pet waste removal industry through a combination of professional service, technological innovation and strong brand consistency. With uniformed crews, branded vehicles and a robust CRM platform for managing routes, customer communication and service records, the brand delivers a polished experience that builds trust. DoodyCalls also emphasizes customer convenience with features like text and email notifications, photo-confirmed gate latching, and flexible service plans. Its focus on commercial property partnerships, including HOAs and municipalities, adds an additional layer of revenue opportunity and market reach. Backed by national franchising support and recurring service models, DoodyCalls is positioned as a reliable and scalable solution in a still-fragmented industry.
The brand’s primary competitors include Pet Butler, Poo Squad, Poop 911, Scoopy Doo and a range of smaller independent or regional pet waste removal services.
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement or offer to buy or sell any franchises, securities or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
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