DoodyCalls

<a href="https://www.linkedin.com/in/suzanne-f-4bb7233/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=doodycalls-franchise-westfield-indiana-growth-2731523" target="_blank" rel="nofollow">Suzanne Fowler</a> didn’t enter franchising on a whim. By the time she had launched a&nbsp;<a href="https://doodycallsfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=doodycalls-franchise-westfield-indiana-growth-2731523" target="_blank" rel="nofollow">DoodyCalls</a> franchise in Westfield, Indiana, Fowler had already walked away from a corporate role to build her own personal training business. At the same time, the community around her was changing quickly. Once a small town, Westfield had become one of the&nbsp;<a href="https://lifeinindy.com/neighborhoods/westfield/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=doodycalls-franchise-westfield-indiana-growth-2731523" target="_blank" rel="nofollow">fastest-growing communities</a> in the country, with new housing developments rising in every direction.That convergence of timing and place helped clarify Fowler’s decision. Rather than dealing with the level of difficulty involved in starting another business from scratch, she opted for a franchise model that offered structure, support, and room to scale within her growing home market.&nbsp;Today, Fowler stands as the first&nbsp;<a href="https://1851franchise.com/doodycalls/info">DoodyCalls</a> franchisee in the state of Indiana, operating in a region where expanding neighborhoods, dog parks, and planned communities are driving steady demand for the mobile pet waste removal services provided by DoodyCalls.&nbsp;1851 Franchise sat down with Suzanne Fowler to discuss her franchising pivot, plan for scaling her business in 2026 and the explosive suburban growth that makes it possible. Here’s what she had to say:1851 Franchise: Can you frame your personal story for us? What’s your franchising journey?Suzanne Fowler: Two years ago, I walked away from my corporate job and opened my own personal training business. I moved into a 55-and-over neighborhood and, as luck would have it, that community needs help with balance, strength and all of those things.I’ve been in different aspects of health care and fitness for pretty much my entire career. My husband was in construction, and it was literally killing him health-wise. Then, someone from DoodyCalls reached out to us on LinkedIn about a franchise based on my background because I’ve started other companies and worked in some startups.Before we decided to do&nbsp;<a href="https://everybodyfitwestfield.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=doodycalls-franchise-westfield-indiana-growth-2731523" target="_blank" rel="nofollow">Everybody Fit</a>, my personal training business, we looked at some franchises. My husband was the one who actually saw the value in DoodyCalls because of where we are. I was a little slower on the uptake.&nbsp;About a year later, we decided to move forward. He wanted out of construction, so I called to see if DoodyCalls was still available. And it was. And away we went.1851: Do you work in the business together?Fowler: Yes. He’s out in the field doing the scooping. I’m doing more of the administrative work.1851: What did you do before franchising and how did you decide franchising made sense for you?Fowler: We decided it made sense because I didn’t want to start another business from scratch. I had just gotten my own business up and going and wanted structure.&nbsp;We’re growing fairly well, and we’re excited to be going into our busy time of year.That’s still a growth opportunity for us, and we’ll probably be hiring in the first quarter.1851: What made you pick DoodyCalls?Fowler: I liked the fact that it was under the&nbsp;<a href="https://www.authoritybrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=doodycalls-franchise-westfield-indiana-growth-2731523" target="_blank" rel="nofollow">Authority Brands</a> umbrella. I figured they’d be able to help us get it up and running. Everyone we talked to at DoodyCalls, we really enjoyed. It just seemed like a good fit for us.1851: What was your perception of franchising before becoming a franchisee and what do you want people to know now that you’re in it?Fowler: I liked that a lot of what we needed to get started was already done for us. It just made a lot of sense.One of the first people I talked to after we got involved was a local business owner here. She called me and was upset about the idea of franchising. She said she’d built her business herself and was building it for her kid. She said that she didn’t know why anyone would franchise. Well, I told her what I’ve told you: We wanted the structure. We just didn’t want to start from scratch again.&nbsp;Having just gone through setting up my own website and everything else involved with starting a new business from scratch, I didn’t want to do it again.1851: What are you hoping to achieve with the DoodyCalls business? Is there a plan for growth looking ahead?Fowler: One of the things we want to do is provide opportunities for people in these communities — veterans or maybe individuals on the autism spectrum — to have a job where they can be independent. We have another territory we’re interested in, and we want to build it up.But I want to give back in that way. I’m hoping to get several employees and a few more trucks. I have a lot of management experience and, with the growth in this area and being the first DoodyCalls franchisee in Indiana, I’m hoping to grow fast. This will probably be our retirement. My husband’s younger than I am, so I’m a little closer to wanting to retire than he is.&nbsp;But it’s been fun. With my husband having been in construction, he knows a lot of the builders in this area. The communities they’re putting in now are requiring pet waste stations and dog parks, so we’re right in the middle of that. We’re building something together. And we have ideas about how to give back to the community. Westfield, Indiana, was a really small town when we moved here. The growth has just been amazing.1851: What advice do you have for people who might be thinking about becoming franchise owners?Fowler: Make sure you have the resources to adjust and grow. You really need to make sure you can give the business time to grow and adapt. We asked a lot of questions and thought about it long and hard before doing it. We had several meetings with the recruiters, and we’ve learned a lot, but it’s been nothing but a positive experience.&nbsp;With my husband’s construction experience and my background running my own business, I feel like we’re on a good path.About DoodyCalls: DoodyCalls was founded in 2000 by Jacob and Susan D'Aniello in the Northern Virginia suburbs of Washington, D.C. In 2004, the company began franchising its pet waste removal business nationwide and established corporate headquarters in Charlottesville, Virginia. DoodyCalls provides service to 26 states and the District of Columbia with dog waste pickup with consumer and industrial services. For more information about DoodyCalls, visit&nbsp;<a href="http://www.doodycalls.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=doodycalls-franchise-westfield-indiana-growth-2731523" target="_blank" rel="nofollow">www.doodycalls.com</a>.

Why Timing, Location and Structure Made a DoodyCalls Franchise the Right Move

1851 Franchise

Based in one of Indiana’s fastest-growing cities, Fowler explains why the brand fit her goals, why the timing aligned and how market growth shaped her franchising pivot.

This brand page has been paid for by DOODYCALLS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Leaving Corporate Life and Seeking Structure, Suzanne Fowler Turned to Franchising With DoodyCalls

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For more than two decades,&nbsp;<a href="https://www.linkedin.com/in/wayne-christie">Wayne Christie</a> built a career in information technology, working for the same company for 22 years. But when his position was eliminated in 2022, he saw an opportunity to rewrite his future.“When that happened, I got a severance package and had some savings and then decided it was time for something new,” Wayne said. “We started looking for something to do. I knew I wanted to do a business because I didn’t want to go back to the corporate world.”Like many corporate professionals exploring their next chapter, Wayne turned to franchising for a structured path to business ownership. “A franchise recruiter was in touch with my wife and he sent a few options,” he said.&nbsp;Initially skeptical, Wayne admits he had misconceptions about franchising. “I wasn’t sure about franchising at first, but I didn’t realize that the industry was more than fast food. When we saw all the different options, it really opened up our eyes,” he said. “Franchising is kind of like a business in a box, some guidance to get started and people to help you through the journey, because it’s definitely a journey.”After researching multiple brands,&nbsp;<a href="https://doodycallsfranchising.com/">DoodyCalls</a>, the pet waste management franchise under the&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands</a> umbrella, emerged as the clear choice.&nbsp;“We whittled it down to about three or four franchise brands, looking at cost of entry, whether you needed staff and a brick-and-mortar, etc.&nbsp;<a href="https://1851franchise.com/doodycalls/info">DoodyCalls</a> was small enough that we could start it by ourselves and scale without the crazy investment,” Wayne said. “It seemed like a better choice because the inventory wasn’t a lot and there were several factors that made it ideal for us.”<h2>Building Momentum in Pennsylvania</h2>Wayne launched his DoodyCalls franchise in October 2023 in West Chester, Pennsylvania. “The business is coming along. Being a business owner is challenging but all in all, I’m in it to win it and excited to take it as far as it can go,” he said. “It’s working, and we are growing.”Wayne runs a lean operation, managing everything himself with occasional help from his family. “Right now I am still scooping. I am pretty much doing everything, and my family helps me out,” he said. “For the day to day, I’m doing around eight to 10 hours in the field, and the rest of the day is following up on new customers and looking at different marketing tactics.”His efforts are paying off. “I am currently at 71 residential and five commercial properties. Revenue-wise I am doing well and on track to the year three target,” he said. “The response has been great. Nobody really even knows this industry exists. Once you start getting the word out there, it picks up steam.”According to Wayne, the service&nbsp;<a href="https://1851franchise.com/doodycalls/doodycalls-pet-waste-removal-benefits-2730088">resonates with busy pet owners</a> who value their time. “We have three dogs, and if I knew I could hire someone for about 25 bucks to come in and clean the yard every week, it would have been a no-brainer,” he said. “You get that time back.”<h2>Backed by a Strong Franchise Network</h2>DoodyCalls is one of the fastest-growing pet waste removal franchises in the country. With a&nbsp;<a href="https://1851franchise.com/doodycalls/why-doodycalls-is-cleaning-up-in-the-pet-waste-industry-2730087">recurring-revenue model, low overhead and the backing of a national support system</a>, franchisees like Wayne are finding both freedom and scalability in the business.“My favorite part of being a franchise owner is all of the relationships I am making with the other franchise owners,” Wayne said. “I’ve met some great people and they are always willing to help. You can always pick up the phone and call on other franchises, whether they are new or legacy franchises. They are really the biggest asset in trying to build the business — they’ve already gone through what you are going through.”<h2>Looking Ahead</h2>Wayne has a clear vision for where he wants the business to go. “My long-term goal is to bring this into a million dollars a year in revenue,” he said. “Eventually, I want to be able to separate myself from the business and maybe hand it down to my kids and sell it.”As pet ownership continues to rise,&nbsp;<a href="https://www.avma.org/resources-tools/reports-statistics/us-pet-ownership-statistics">with over 96 million households now owning at least one pet</a>, and the demand for convenience grows,&nbsp;<a href="https://1851franchise.com/doodycalls/doodycalls-franchisee-jason-heimberg-frederick-2730546">DoodyCalls franchisees like Wayne</a> are proving that even the simplest services can create meaningful careers and strong communities.For more information on franchising with Doody Calls visit:&nbsp;<a href="https://1851franchise.com/doodycalls">https://1851franchise.com/doodycalls</a>.

Why This IT Professional Invested in a DoodyCalls Franchise After Being Laid Off From Corporate America

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For&nbsp;<a href="https://www.linkedin.com/in/robert-thomas-pmp-capm-0697a574">Rob Thomas</a>, the path to entrepreneurship — and eventually to building a family-run operation with his parents and wife — began with a desire for better balance and the chance to bring an overlooked service to his hometown of Greensboro, North Carolina. Today, just three years after opening, his&nbsp;<a href="https://doodycallsfranchising.com/">DoodyCalls</a> franchise is one of the area’s fastest-growing pet waste removal businesses, powered by a unified family mission.<h2>Rooted in Greensboro, Ready for Something New</h2>Thomas grew up in Greensboro and still lives in the house he was raised in. His early exposure to franchising came through summer jobs working for a local Mosquito Squad location. “I got to know the franchise owner and by the fourth year, I had a good sense of what that business looks like and what home services entail,” he said.But after earning a business degree, Rob’s career took a turn into the corporate world. “My career path led me to being an IT project manager, doing software implementations,” he said. “What got me into looking into the franchising route was having that better work-life balance to escape corporate life and the grind.”Working remotely at the time, he began researching franchise opportunities that could be launched and managed alongside his career.<h2>Discovering DoodyCalls and an Untapped Market</h2>Thomas quickly zeroed in on&nbsp;<a href="https://1851franchise.com/doodycalls/info">DoodyCalls</a>. “I instantly saw an opportunity to come into this market and bring a business and service into this area that really focused heavily on marketing — to really jump on something and bring awareness to a whole area of a service that is out there,” he said. “I still run into people who haven’t realized that we are a service that is available.”<a href="https://1851franchise.com/doodycalls/scoop-success-5-smart-reasons-why-doodycalls-is-the-ideal-franchise-opportunity-2730174">The simple model, low barrier to entry and strong franchisor support</a>, made the decision easier. “The best thing about this business model is that it is very lean and streamlined with getting started and building up from there,” Thomas said. “It’s so helpful to have the support of the franchisor and the company.”Thomas opened in February 2022, and growth came quickly. “We have been growing exponentially year-over-year,” he said. “We are starting to break into multi-home and commercial spaces. We just hired a third truck to run full time.”<h2>A True Family Business</h2>Thomas’ family didn’t just cheer him on; they became part of the operation.“My parents, my wife and I went into this venture together,” he said. In the early days, he handled everything himself while working full time. But as the business expanded, more hands (and hearts) were needed.About 18 months in, Thomas realized he couldn’t keep up with demand on his own. He brought in his mother to manage commercial accounts and help drive sales. “That was a huge asset,” he said.In the past six months, his wife joined as well. “She is running scheduling routes, answering customer questions, operations, etc.,” he said. Meanwhile, his father serves as the investor and strategic guide, while Thomas handles finance and overall business direction.The result is a rare family ecosystem where everyone contributes according to their strengths — and everyone wins.“It’s great to have another thing that we can focus on together on a mission,” Thomas said. “If I’m stuck, I can have my family there that can help.”But the biggest surprise has been the way the business strengthened his marriage.“Since my wife has come on board, it’s taken our relationship and partnership to a whole new level,” he said. “I see the great job that she is doing, and then she and I can have additional interactions and support each other through something else. This isn’t just my venture anymore. It has truly become our venture.”For more information, visit&nbsp;<a href="https://1851franchise.com/doodycalls">https://1851franchise.com/doodycalls</a>.

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Making the Pivot From Medicine to Mobile, Kimberley Dilley Thrives as DoodyCalls Franchise Owner

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Pennsylvania remains a major opportunity for&nbsp;<a href="https://doodycallsfranchising.com/">DoodyCalls</a>. According to the brand’s 2025 Franchise Disclosure Document, only one franchise was operating in the state as of the end of 2024. This leaves the majority of the state wide open for expansion. Among the most promising areas is the Lehigh Valley metro, anchored by Allentown, making it a strong starting point for growth.Here are several reasons to consider opening a DoodyCalls franchise in Allentown.<h2>A White Space Market With Room To Grow</h2>Allentown is more than a single city. It anchors a broader tri-state opportunity that extends into the Philadelphia suburbs and across the border into New Jersey, creating a growth pathway few other mid-sized markets can match. The brand’s expansion in areas such as West Baltimore, Maryland, shows how well this model performs in the Mid-Atlantic and builds confidence that similar opportunities are available in Pennsylvania.“I am currently at 71 residential and five commercial properties. Revenue-wise, I am doing well and on track for the year three target,” said Pennsylvania-based franchisee&nbsp;<a href="https://www.linkedin.com/in/wayne-christie">Wayne Christie</a>. “The response has been great. Nobody really even knows this industry exists. Once you start getting the word out there, it picks up steam.”<h2>Pet Ownership and Local Demographics</h2>The Allentown market is built on a strong foundation of stable homeowners. With a&nbsp;<a href="https://censusreporter.org/profiles/16000US4202000-allentown-pa/">median home value of $211,400</a>, residents are invested in maintaining their property. Pennsylvania also has high rates of pet ownership —&nbsp;<a href="https://www.dogster.com/statistics/pet-ownership-statistics-pennsylvania">about 39 percent of households</a> own a dog and more than 60 percent own a pet of some kind — making for a large base of potential customers already spending money on their animals. The Lehigh Valley’s suburban neighborhoods and single-family homes create an ideal layout for service routes, while its working- and middle-class demographics align well with&nbsp;<a href="https://1851franchise.com/doodycalls/info">DoodyCalls’</a> affordable weekly service model.“We have three dogs, and if I knew I could hire someone to come in and clean the yard every week, it would have been a no-brainer,” Christie said. “You get that time back.”<h2>Regional Advantages</h2>Allentown offers access to Philadelphia, New York and Baltimore while avoiding the higher costs and heavy competition of those larger metro areas. The&nbsp;<a href="https://www.apartments.com/cost-of-living/allentown-pa-vs-philadelphia-pa/">cost of living is lower than in Philadelphia</a>, which provides opportunities to run a home-based business while keeping overhead manageable. Mature neighborhoods with lawns and landscaping can potentially add to the demand for cleanup, while the region’s four-season climate provides opportunities for year-round services, from spring snowmelt to peak summer months when outdoor activity is at its highest. DoodyCalls’ home-based franchise model is particularly well suited for the Lehigh Valley, where most customers live within short driving distances.<h2>Competition and Market Education</h2>The competitive landscape in Allentown and the surrounding Lehigh Valley is largely open. Few, if any, companies focus solely on pet waste removal. That leaves room for a recognized brand like DoodyCalls to step in and define the market. Part of the opportunity involves educating customers — many homeowners may not realize this type of service exists. Once they learn it is affordable and saves time, adoption is typically strong, with owners in nearby regions reporting that customers often stay with the service long term because of its convenience.As new markets open up and awareness grows, franchisees often lean on each other for advice and encouragement.“My favorite part of being a franchise owner is all of the relationships I am making with the other franchise owners,” Christie said. “I’ve met some great people and they are always willing to help. You can always pick up the phone and call on other franchises, whether they are new or legacy franchises. They are really the biggest asset in trying to build the business — they’ve already gone through what you are going through.”<h2>Business Climate and Operations</h2>Pennsylvania provides a business-friendly environment for small, home-based service brands. Costs are&nbsp;<a href="https://www.usnews.com/news/best-states/rankings/opportunity/affordability">lower than in neighboring states</a>, and zoning and licensing requirements are generally manageable. The customer base extends beyond single-family homes to include apartment complexes, commercial properties and dog-friendly parks —&nbsp; all of which provide opportunities for recurring contracts that add stability and scale.&nbsp;&nbsp;<h2>The Next Step in Geographic Growth</h2>Allentown is well positioned to be the springboard for DoodyCalls’ growth in Pennsylvania. From here, franchise owners can look to expand into additional territories like the Philadelphia suburbs and nearby New Jersey. With most of the state still wide open, Allentown has the potential to become a hub for future operators building surrounding markets. The combination of growing franchises in nearby regions and little direct competition in the Lehigh Valley makes this one of the brand’s strongest opportunities for expansion.Backed by&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands</a>, DoodyCalls has already demonstrated that its simple, recurring-revenue model works nationwide. Franchisees gain the tools and support they need to launch and scale a business that provides valuable, in-demand service. With Pennsylvania still wide open and Allentown sitting at the center of an underserved market, the timing could not be better for smart operators to step in and secure their territory.For more information, visit&nbsp;<a href="https://doodycallsfranchising.com/">https://doodycallsfranchising.com/</a>.&nbsp;&nbsp;

Why Smart Franchisees Are Racing To Claim Pennsylvania's Wide-Open Pet Waste Market in Allentown

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Leaving Corporate Life and Seeking Structure, Suzanne Fowler Turned to Franchising With DoodyCalls

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