Franchise News
DoorDash Adds Upscale Restaurant Options After Caviar Acquisition
From fast-food to high-end restaurants, your options are now endless on DoorDash.
DoorDash recently merged the gap between high- and low-end restaurants after obtaining Caviar, according to Eater.
DoorDash is known for their third-party delivery services, boasting partnerships with McDonald’s, Chipotle and Wendy’s, among others. After buying Caviar, another delivery service known for its more expensive restaurant options, DoorDash is mixing fast-casual with “bougie,” the article said.
“Adding these merchants to our platform will compliment DoorDash’s merchant selection, ensuring we can cater to everyone and every occasion,” DoorDash CEO and co-founder Tony Xu said in a press release, according to Eater.
Caviar, which launched in 2016, offers customers the option to order food for delivery from places such as Duck Duck Goat in Chicago and Destroyer in LA. The fresh acquisition now puts DoorDash and Caviar in position as one of the Big Four, which also includes Postmates, UberEats and GrubHub/Seamless, according to the article.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
