Dunkin' May Explore Adding Plant-Based Proteins to Breakfast Menu, CEO Says

Meat alternatives are all the rage in the restaurant industry right now, and Dunkin’ wants in on the action. Despite its $100 million effort to recast itself as a beverage-first business in 2019, Dunkin’ has continued to revamp and retool its breakfast menu to keep up with changing trends, evident through the recent addition of breakfast bowls to its menu.

In a recent interview with CNBC, Dunkin’ CEO David Hoffmann took that commitment to innovation a step further when he said that the brand is “going to look at plant-based proteins as well, going forward.”

The U.S. meat substitute market is worth about $1.44 billion, according to Euromonitor International data cited by CNBC in an article accompanying the Hoffmann interview, a number that by 2023 is expected to grow 74% to $2.5 billion.

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