Franchise News
Dunkin's Adding Some Major Flavor to Its Menu With New Spicy Burrito Bowls
Things are heating up at your local Dunkin’.
We all know that Dunkin’ dominates the doughnut game, but can its new burrito bowls compete with other fast casual Mexican chains? According to Elite Daily, Dunkin’ is about to make your morning coffee runs a little hotter, tangier and tastier.
Mexican food has emerged as a high-performing segment in the world of QSR and fast casual, and restaurant owners are taking note. Dunkin’ has satisfied customers’ sweet teeth for years with its glazed Munchkins and chocolate Long Johns, but now America’s favorite coffee chain is going to have you craving its savory burrito bowls. Or so it hopes.
Customers will be able to load black beans, cheese, veggies, grains and chorizo on the egg-based bowls. The Fire Roasted Veggie Bowl and Chorizo Bowl are now available for commuters and coffee-drinkers nationwide. While the burrito bowls are catered to the breakfast crowd, if the draw works, who knows? Dunkin’ might give Chipotle a run for its money—if The Bowl Fiasco of 2019 doesn’t do it first.
Along with its burrito bowls, Dunkin’ also recently released a new line of autumn-infused drinks for all the pumpkin-spice addicts.
Let’s face it––Dunkin’ gives the people what they want.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
