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Branded clothing in foodservice is no longer is represented by old diner shirts and old hats that highlight your local bar.&nbsp;<a href="https://www.eater.com/2018/7/10/17536840/food-fashion-collaborations-taco-bell-forever-21-momofuku-nike-kfc?utm_source=1851franchise.com&utm_medium=article&utm_campaign=eater-you-wear-what-you-eat-2707124" target="_blank" rel="nofollow" target="_blank">According to Eater</a>, chefs, restaurants&nbsp;and&nbsp;brand are now teaming up with luxury fashion brands in order to create high-quality, limited time apparel in order for fans to be able to rep the brands they love.&nbsp;

&ldquo;It&rsquo;s not advertising that&rsquo;s interruptive &mdash; we&rsquo;re just sharing something,&rdquo; says Steve Kelly, director of media and digital for KFC U.S., of the brand&rsquo;s recent fashion line, noting that the collection got people excited to wear the brand like a &ldquo;bunch of walking billboards.&rdquo;

Much of the clothing and merchandise&nbsp;being designed by brands reflects millennial&nbsp;ironic humor such as&nbsp;<a href="https://www.eater.com/2017/12/5/16390270/kfc-ads-brand-of-the-year-eater-awards-2017?utm_source=1851franchise.com&utm_medium=article&utm_campaign=eater-you-wear-what-you-eat-2707124" target="_blank" rel="nofollow" target="_blank">KFC&#39;s simple &quot;Chicken, Potatoes, Biscuits&nbsp;&amp; Bacon&quot; shirt</a>.

The new trend allows brands to capitalize in three different silos, creating a new revenue stream, fresh publicity and creating walking billboards for your brand.&nbsp;

<a href="https://www.eater.com/2018/7/10/17536840/food-fashion-collaborations-taco-bell-forever-21-momofuku-nike-kfc?utm_source=1851franchise.com&utm_medium=article&utm_campaign=eater-you-wear-what-you-eat-2707124" target="_blank" rel="nofollow" target="_blank">Click here</a>&nbsp;for the full story.&nbsp;&nbsp;

<a href="https://www.eater.com/2017/12/5/16390270/kfc-ads-brand-of-the-year-eater-awards-2017?utm_source=1851franchise.com&utm_medium=article&utm_campaign=eater-you-wear-what-you-eat-2707124" target="_blank" rel="nofollow" target="_blank">Photo courtesy of Eater.&nbsp;</a>

Eater: You Wear What You Eat

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