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Entrepreneur: Anytime Fitness’ Commitment to Technological Innovation Fuels its Global Growth
From an app to an API, the brand goes above and beyond to ensure that its franchise locations are connected.
In the booming fitness industry, it’s clear that Anytime Fitness is an example of a global success story. After starting with one location in 2002, the franchise now boasts locations in nearly 30 countries. According to Entrepreneur, that success is partially due to the brand’s focus on staying ahead of the latest technology trends.
Anytime Fitness provides its franchisees and members with the best technology in the fitness space to maintain its competitive edge. For starters, the brand uses digital keys that give all of its members constant access to all of its locations. Anytime Fitness also rolled out an app that makes it easier for customers to connect with their main gym, find a new gym or even book appointments. The app also serves as a tool to connect trainers with their clients.
In addition to those benefits, Anytime Fitness also introduced its own API that’s specifically designed to save time and effort. The interface allows its 3,500-plus franchise locations to stay connected with one another.
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About the Author
Cassidy McAloon
FollowCassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
