The article highlights the rise in the number of women entering the franchising sector and the shift of the industry itself as more women drive growth. According to the International Franchise Association, women owned 27 percent of franchises in 2017 compared to 20.5 percent a decade back. Female franchisees throughout the article specifically point to franchising as an investment that offers lower risk, a scalable model and a better quality of life for women looking for a greater work-life balance.

At just 26-years-old, Coolgreens franchisee Cassidi Brown says she jumped at the opportunity to invest in the newly franchised brand because she's passionate about the concept and its focus on health and fresh ingredients.

Said Brown to Entrepreneur, "Everything I did, I was comparing it to Coolgreens."

You can view the entire article here.

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