For budding entrepreneurs ready to break into the franchising industry, the first step into brand exploration should always be careful examination of the Franchise Disclosure Document, or FDD. The FDD is a critical document that lays out a brand’s story piece by piece, but one section in particular should receive the most attention: the Item 19. That’s because it can give prospective franchisees insight into the business model and opportunity for financial performance of their business. For K-9 Resorts Daycare & Luxury Hotel, the leader in luxury dog care, the Item 19 is a place to take the leash off and outrun the competition.

K-9 Resorts is an award winning, top rated pet care facility and franchise system, so it’s no surprise that its Item 19 is one of the strongest in the booming industry dedicated to caring for man’s best friend. The brand goes beyond simply listing corporate and franchise profit margins, which have consistently increased over the past five years. It also provides prospective franchisees with information relating to unit sizes and capacities, along with data explaining average expenses on things like kennel supplies, advertising, rent and payroll cost.

“We want to give potential franchisees all the tools they need to conduct their due diligence when making an investment,” said Jason Parker, Co-Founder and Co-CEO of K-9 Resorts. “That’s why K-9’s Item 19 includes a complete breakdown of the costs of running a successful pet resort as well as a projection of how much money you can make.”

So far, K-9 Resorts’ detailed approach to its Item 19 has proved successful and has led to rapid franchise growth. Between 2014 and 2015, the brand’s franchises, operating in a 7,000 square foot location model, saw gross revenue jump by more than 50 percent.

The K-9 Resorts franchise system also recently partnered with private equity firm Navigator Partners, LLC for a multi-million dollar investment designed to fuel the brand’s expansion outside of its home state of New Jersey. K-9 Resorts plans to open 80 new locations over the next five years that will house hundreds of thousands of happy dogs.

“One of the main reasons people get into business is to make money,” said Parker. “With the opportunity at K-9 Resorts, franchisees are able to turn their financial goals into a reality, and we’re extremely proud of the profit margin we’ve created to help make their entrepreneurial dreams come true.”

As seen in Entrepreneur magazine. 
 

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Cassidy McAloon

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Cassidy McAloon

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Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.

Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.