Franchise News
Entrepreneur: What Franchises Should Know About Hiring a PR Firm
Stories from franchise brands led to three main takeaways about finding the right chemistry with a PR firm.
For franchisors, working with a PR firm is essential to growing the brand. That being said, it’s extremely important for brands to be discerning when choosing a franchise PR firm to do business with. A recent Entrepreneur article highlighted three things franchises should know about finding the right PR firm for them through a handful of anecdotes from around the industry.
First, franchisors must clearly articulate their business objective and what they hope to achieve from the partnership, said Fishman PR COO Debra Vilchis.
Next, Buffalo Wings & Rings chief development officer Philip Schram told the tale of how the company had a bad experience with a franchise PR firm that taught the brand to learn from its mistakes in the hiring process the second time around, eventually settling on No Limit Agency*’s comprehensive PR offering that fit Buffalo Wings & Rings’ needs specifically.
Lastly, Sky Zone CEO Jeff Platt described the brand’s experience signing on with Konnect Agency and how seeing the firm push unexpected angles to secure press led the brand to discover more about itself and its core values, eventually modifying its offering in response.
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About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
