1851

For Alexa Martinez and Rogelio Godoy, starting a business in the United States wasn’t just about another financial opportunity — it was about following the American Dream and building something meaningful that helps people. After years of experience in the tire industry and handyman services, the couple knew they wanted to bring a fresh approach to home maintenance.That vision led them to&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=entrepreneurs-from-mexico-bring-trublue-franchise-to-north-houston-2728787" target="_blank" rel="nofollow">TruBlue Home Service Ally</a>, a home service and handyman franchise that aligned perfectly with their goals. The couple recently moved from Mexico to Houston, using an E-2 Visa to start their business. Throughout the process,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally">TruBlue</a> provided invaluable support, helping them navigate everything from business banking to legal requirements.Now, just weeks after relocating to Houston, Martinez and Godoy are officially launching TruBlue in North Houston, bringing reliable handyman services and senior home maintenance solutions to their new community.1851 spoke with the duo to learn more about their journey to the U.S., their decision to franchise with TruBlue and their plans for the future.&nbsp;1851 Franchise: Frame your personal story for us. What do you want us to know?Alexa Martinez: We are both from Mexico. Before coming to TruBlue, I owned a beauty studio in Guadalajara, and we both worked together at a tire company. Rogelio also worked as a handyman. We’ve always wanted to own our own business, and we knew we wanted to move to the U.S. to do it — specifically to Houston, where I have family.That’s why we started looking for a handyman services business, but we wanted to do it differently. We just moved to Houston a few weeks ago! We used an E-2 Visa to start this business, and TruBlue was incredibly supportive every step of the way. When we had issues setting up our business bank account from Mexico, they even went to the bank on our behalf to help us resolve it. That level of support made a huge difference.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Martinez: When we worked at the tire company, it was an independent business, and we saw firsthand how difficult it was to build everything from the ground up — hiring employees, developing procedures and setting up operations.With a franchise, we have a step-by-step guide, and that was especially important for us since we were starting in a completely new country. We knew we needed the extra support and guidance, which is why we focused on franchising from the beginning.1851: What made you pick this brand? What excites you most about this company?Martinez: We wanted to offer handyman services in a different way — a way that truly helps people. Rogelio is passionate about the handyman side of the business, and I love working with people and providing great customer service.From the moment we started looking into TruBlue, we could tell that the team was dedicated to supporting us every step of the way. During training, we saw firsthand how responsive and helpful they were, answering every question we had. That kind of support gives us the confidence to know we’re in the right place.1851: What do you hope to achieve with your business? What are your plans for growth?Martinez: We’re focused on growing our business here in Houston and becoming a trusted name in the community. Once we establish ourselves, we’d love to expand and purchase additional territories in the future.1851: What advice do you have for other people thinking about becoming franchise owners?Martinez: Be patient. The process can be complex, especially when moving from another country, but with the right support, it’s worth it. Take your time, ask questions, and trust the process.For more information, please visit&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">https://1851franchise.com/trubluehousecare/info</a>.&nbsp;About TruBlue Home Service Ally:&nbsp;TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.&nbsp;

Franchisee spotlight graphic with photo of Alexa Martinez & Rogelio Godoy and TruBlue logo

TruBlue Franchisees Alexa Martinez and Rogelio Godoy Bring Handyman Services to Houston

1851 Franchise

With a passion for service and a vision for growth, Alexa Martinez and Rogelio Godoy are providing reliable home maintenance solutions while fulfilling their dream of business ownership in the U.S.

Entrepreneurs from Mexico Use E-2 Visa to Bring TruBlue Franchise to North Houston

entrepreneurs-from-mexico-bring-trublue-franchise-to-north-houston

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

photo-of-laynes-chicken-fingers-dalton-dennis-southern-oregon

23-Year-Old Entrepreneur Brings Soon to Be Famous Chicken™ to Southern Oregon With 3-Unit Layne’s Chicken Fingers Franchise Signing

laynes-chicken-fingers-dalton-dennis-southern-oregon

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

Entrepreneurs from Mexico Use E-2 Visa to Bring TruBlue Franchise to North Houston

MORE STORIES LIKE THIS