1851

1851 Franchise: What void does P.volve fill? What inspired you to start?<a href="https://www.linkedin.com/in/julie-cartwright-b313785/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-julie-cartwright-president-of-pvolve-2716624" target="_blank" rel="nofollow">Julie Cartwright</a>: I met the co-founders of <a href="https://pvolvefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-julie-cartwright-president-of-pvolve-2716624" target="_blank" rel="nofollow">P.volve</a> when the brand was first starting in January of 2017. When co-founder <a href="https://www.linkedin.com/in/rachelkatzman?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-julie-cartwright-president-of-pvolve-2716624" target="_blank" rel="nofollow">Rachel Katzman</a> told me about her experience with training and fitness, she spoke about not only the physical results she was looking for, but also the importance of pain management and core strength. Typical fitness efforts were having negative effects on the body, so P.volve really set out to fill that void.&nbsp;What really made me want to come on board with the brand was how this functional approach to fitness and movement made Rachel feel, and how it reduced the back pain she was experiencing on a daily basis. That is the reason they really started the company — to bring functional fitness to the forefront and to make sure members were getting both short-term and long-term gains. It allows members to age in a healthy way, keep their mobility and continue doing what they love to do.&nbsp;1851: What are your brand’s differentiators? What makes it a strong investment right now?Cartwright: We really work with your body and do it from a function-first perspective to reduce everyday pain, create a better performance and uplift your core. That value proposition is a big differentiator on the consumer side. Whatever they are looking to do, we can help members achieve results. We also have patented proprietary small resistance equipment, which is part of the clinically-backed results we promise.&nbsp;Additionally, when you think about what a fitness member expects right now, we’re ahead of the curve. We’ve always been on both <a href="https://www.pvolve.com/pages/studio-experience?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-julie-cartwright-president-of-pvolve-2716624" target="_blank" rel="nofollow">in-person</a> and <a href="https://www.pvolve.com/pages/virtual-studio-classes?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-julie-cartwright-president-of-pvolve-2716624" target="_blank" rel="nofollow">virtual</a> channels, and we give members the ability to reach P.volve anywhere on-demand. We didn’t just start these options with COVID-19 — we’ve always been of the mindset that we should accommodate however the members want to access their workout. This means we have a strong infrastructure in place and have already worked out all the potential issues. That adds a lot of value to our franchisees. Now, the hybrid, in-person and virtual model allows us to mimic the way both our members and franchisees live. It also means franchisees have access to multiple revenue streams.Another differentiator for franchisees is our established brand reputation. We serve a long list of influencers, and we have a very robust social media following on <a href="https://www.instagram.com/pvolve/?hl=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-julie-cartwright-president-of-pvolve-2716624" target="_blank" rel="nofollow">Instagram</a> and <a href="https://www.facebook.com/pvolve/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-julie-cartwright-president-of-pvolve-2716624" target="_blank" rel="nofollow">Facebook</a>. This allows us to run a lot of brand marketing and reach a larger audience. It also allows us to tap into sophisticated data. We can show franchisees where the most P.volve members are, as well as the behaviors that will drive more members to their studio. Our franchise agreement includes that potential revenue, and instant revenue in any type of model is valuable.1851: What were some learning opportunities that P.volve leveraged to get where it is now?Cartwright: The importance of differentiating. There are so many fitness options out there that are so replaceable, and I really stand behind the efficacy of our unique method. We invest a lot in credibility, not only in clinical research, but also by partnering with doctor boards. We’ve also learned to be much more aggressive in listening to the customer and trying to understand their needs at the studio level. We always talk with potential franchisees about the importance of community and how they can amplify the customer’s voice. We’ve also learned a lot in terms of how to offer a hybrid fitness model. Trying to figure out how to balance both in-person and virtual has been a big lesson.1851: What are three or more of P.volve’s most important milestones over the past five years?Cartwright: Developing our business plan around franchising was a massive milestone for P.volve. Franchising has been a goal since day one, and we knew we wanted to bring in-person training to more people.&nbsp;Another milestone was patenting <a href="https://www.pvolve.com/collections/equipment?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-julie-cartwright-president-of-pvolve-2716624" target="_blank" rel="nofollow">three proprietary products</a> — that is a big deal for a company in our growth stage, so we are really proud of that. I’m also really proud of our talented team. When franchisees meet us, there is an authenticity that they can’t deny. We are committed to changing the way people think about fitness and committed to making franchisees successful by delivering on that incredible value proposition.&nbsp;1851: What does an ideal franchisee look like?&nbsp;Cartwright: You absolutely have to have a passion for this method, an understanding of what P.volve delivers and really believe in the concept. Our first two franchisees were actually P.volve streamers. Right now, we are looking for owner-operators — someone who showcases that passion and translates it directly to the member. We also want someone who is looking toward the future and wants to be a part of our overall brand growth. They need to be able to drive business forward and know when to ask for help. Being a culture fit is also very important to us. Looking ahead, we hope to find multi-unit owners or single-unit owners who are looking to grow.1851: How does P.volve support franchisees?Cartwright: Our support for franchisees is from cradle-to-grave. When it comes to site selection, we partner franchisees with architects and provide access to mapping tools that import customer data and utilize it to define ideal territories. We also offer training on everything from operations, staffing, marketing and more. In terms of ongoing support, franchisees are provided a business consultant who can help them build and scale their business, as well as exit successfully when the time comes. Franchisees also have access to in-depth marketing support, both with created assets and help with local outreach. We passionately and deeply care about this method, so as franchisees come onboard, their success is everything to us.1851: What are your growth goals? How many units is the brand targeting over the next year, three or five?Cartwright: We hope to have 250 locations open by 2025. We are taking a conservative approach to growth for 2021, but as we build confidence and build our operational team to make sure incoming franchisees have the infrastructure to be successful, we hope to award 75 to 80 units a year moving forward.&nbsp;&nbsp;For more information on franchising with P.volve, visit: <a href="https://pvolvefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-julie-cartwright-president-of-pvolve-2716624" target="_blank" rel="nofollow">https://pvolvefranchise.com/</a>

Executive Q&A: Julie Cartwright, President of P.volve

1851 Franchise

Cartwright explains how the clinically-backed and innovative fitness brand has grown so far, why it stands out in the segment and what the future holds.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

executive-qa-julie-cartwright-president-of-pvolve

Mellow Mushroom

Art and Economics: How Mellow Mushroom’s Local Commitment Helped Secure Franchise Times Top 400 Spot

mellow-mushroom-franchise-times-400-rank-growth

Sola Salons

Photo of interior of Sola Salons location

How Much Can I Make as a Sola Salons Franchise Owner?

franchise-earnings

SweatHouz

Memberships That Matter: SweatHouz’s Recurring Revenue Model Explained

sweathouz-recurring-revenue-model

Pigtails & Crewcuts

Pigtails & Crewcuts National Convention Spotlights a Business That Builds More Than Just Revenue

Why Franchisees Are All In: Pigtails & Crewcuts National Convention Spotlights a Business That Builds More Than Just Revenue

pigtails-and-crewcuts-national-convention-2025

Pet Wants

How Pet Wants Offers a Franchise Opportunity That Feeds Both Pets and Passion

how-pet-wants-offers-a-franchise-opportunity-that-feeds-both-pets-and-passion

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Authority Brands Enters Q4 with Record Momentum

Authority Brands Enters Q4 with Record Momentum, Surpassing 200 New Franchise Owners in the First 10 Months of 2025

authority-brands-enters-q4-with-record-momentum-surpassing-200-new-franchise-owners-in-the-first-10-months-of-2025

Franchises, work-life balance, millennials in franchising, millennials work-life balance

The Best Franchises for Millennials Wanting Work-Life Balance

best-franchises-millennials-work-life-balance

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Coffee & analytics image with photo of Nick Powills

Athletes And Franchising: Why the Connection Runs Deep

athletes-in-franchising

image  of Happinest franchise collection and all their brands that work together. 

The Happinest Advantage: A Marketing Partner Invested in Your Bottom Line

happinest-franchise-marketing-strategy

The Shift From Founder to Franchisor: Building a Team, Culture and System That Scale

the-shift-from-founder-to-franchisor-building-a-team-culture-and-system-that-scale

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Graphic with arm, holding graduation cap, coming out of stack of books

top-tutoring-test-prep-franchises

Executive Q&A: Julie Cartwright, President of P.volve

MORE STORIES LIKE THIS