Express Employment Professionals helps businesses fill jobs and connects job seekers with opportunities, pairing professional service with a proven system. Founded in Oklahoma in 1983, the brand has grown to more than 850 locally owned franchises across the United States.
California’s size and mature staffing landscape leave few open lanes for expansion. One exception is the Coachella Valley, where population growth, a diversified economy and year-round hiring create constant demand.
“People think of Palm Springs as a place to go golf in the winter. It used to be that, but not anymore. It’s a growing, bustling, busy, diverse area with a lot of opportunity for jobs and for people looking for work. So, we see opportunity,” said Senior Franchising Director Dan Gunderson. “That whole Coachella Valley, not just Palm Springs, is a huge territory for us. It includes Cathedral City, Palm Desert and Indio. There’s about $483 million spent on temporary help annually in Riverside County alone. And demographically, we see about 180,000 jobs in our target categories, which is above average for a typical Express territory.”
Palm Springs, home to roughly 45,000 residents, supports an estimated 180,000 jobs, standing out as a robust market for potential staffing growth.
The presence of the Coachella Valley Music and Arts Festival and other seasonal music festivals provide a dependable source of jobs, creating unique staffing needs across the region. Opportunities span seasonal and event-driven roles, long- and short-term contracts, and full- and part-time positions — a diversity that makes Palm Springs a great fit for Express expansion.
“Total job count is a big part of what we look at when assessing the viability of a territory — whether there are jobs that fit what we do as a broad-based staffing company focusing on the temporary and contract side,” Gunderson said. “And the job numbers are there. It’s spread over a big area, but the opportunity is strong. It’s not your traditional large distribution or manufacturing market; it’s more hospitality and seasonal, driven by festivals. So, working through a staffing service like Express is a big advantage. That mix provides a year-round staffing opportunity.”
While Palm Springs itself remains uncharted territory, Express has long maintained a significant presence in the Golden State, with 70 locations already in operation in the state. Looking closely at similar California markets signals a bright franchising future in the greater Coachella Valley.
“There are many success stories in Southern California. One of our top producers, in Oxnard, was Franchisee of the Year a few years ago. Oxnard is a bit north of Los Angeles and it’s a somewhat isolated market, but it's been one of our strongest territories. Palm Springs would be comparable in that sense,” Gunderson said. “Our developer for LA County operates in Santa Clarita and also owns Palmdale and Lancaster, more desert-like areas. She’s very successful there, which could also mirror what we expect in Palm Desert. Riverside and Corona are great examples too. Express has been very successful in California for years.”
With a strong market boasting a varied range of potential staffing prospects, and the greater Coachella Valley itself signifying opportunity, Palm Springs makes a terrific choice for rare expansion in Southern California.
Being franchise-operated is what sets Express Employment Professionals apart in the staffing marketplace. In place for more than four decades, Express has fine-tuned a strong system that works, part of a bright future as the franchisor eyes further California expansion.
“The level of support, systems and sales process we provide are unmatched. We have strong competitors — and we welcome that because it’s good for the industry — but most don’t have the same systems, structure or sales presence to compete with us daily,” Gunderson said. “Follow our system. Use the processes that have worked for 42 years — and don’t deviate.”
About Express Employment Professionals
At Express Employment Professionals, we're in the business of people. From job seekers to client companies, Express helps people thrive and businesses grow. Our international network of franchises offers localized staffing solutions to the communities they serve across the U.S., Canada, South Africa, Australia and New Zealand, employing 586,000 people globally in 2021 and more than 10 million since its inception. For more information, visit ExpressPros.com.
For prospective franchise owners, the initial investment to launch an Express traditional model ranges between $131,000 to $241,700, inclusive of a $40,000 franchise fee. More details regarding franchise costs can be found at https://1851franchise.com/expressemployment/info.
Express Employment Professionals
SPONSORED
With a booming job market and growing business community, Express Employment is ready to bring its staffing solutions to California’s Coachella Valley.
Express Employment Professionals helps businesses fill jobs and connects job seekers with opportunities, pairing professional service with a proven system. Founded in Oklahoma in 1983, the brand has grown to more than 850 locally owned franchises across the United States.
California’s size and mature staffing landscape leave few open lanes for expansion. One exception is the Coachella Valley, where population growth, a diversified economy and year-round hiring create constant demand.
“People think of Palm Springs as a place to go golf in the winter. It used to be that, but not anymore. It’s a growing, bustling, busy, diverse area with a lot of opportunity for jobs and for people looking for work. So, we see opportunity,” said Senior Franchising Director Dan Gunderson. “That whole Coachella Valley, not just Palm Springs, is a huge territory for us. It includes Cathedral City, Palm Desert and Indio. There’s about $483 million spent on temporary help annually in Riverside County alone. And demographically, we see about 180,000 jobs in our target categories, which is above average for a typical Express territory.”
Palm Springs, home to roughly 45,000 residents, supports an estimated 180,000 jobs, standing out as a robust market for potential staffing growth.
The presence of the Coachella Valley Music and Arts Festival and other seasonal music festivals provide a dependable source of jobs, creating unique staffing needs across the region. Opportunities span seasonal and event-driven roles, long- and short-term contracts, and full- and part-time positions — a diversity that makes Palm Springs a great fit for Express expansion.
“Total job count is a big part of what we look at when assessing the viability of a territory — whether there are jobs that fit what we do as a broad-based staffing company focusing on the temporary and contract side,” Gunderson said. “And the job numbers are there. It’s spread over a big area, but the opportunity is strong. It’s not your traditional large distribution or manufacturing market; it’s more hospitality and seasonal, driven by festivals. So, working through a staffing service like Express is a big advantage. That mix provides a year-round staffing opportunity.”
While Palm Springs itself remains uncharted territory, Express has long maintained a significant presence in the Golden State, with 70 locations already in operation in the state. Looking closely at similar California markets signals a bright franchising future in the greater Coachella Valley.
“There are many success stories in Southern California. One of our top producers, in Oxnard, was Franchisee of the Year a few years ago. Oxnard is a bit north of Los Angeles and it’s a somewhat isolated market, but it's been one of our strongest territories. Palm Springs would be comparable in that sense,” Gunderson said. “Our developer for LA County operates in Santa Clarita and also owns Palmdale and Lancaster, more desert-like areas. She’s very successful there, which could also mirror what we expect in Palm Desert. Riverside and Corona are great examples too. Express has been very successful in California for years.”
With a strong market boasting a varied range of potential staffing prospects, and the greater Coachella Valley itself signifying opportunity, Palm Springs makes a terrific choice for rare expansion in Southern California.
Being franchise-operated is what sets Express Employment Professionals apart in the staffing marketplace. In place for more than four decades, Express has fine-tuned a strong system that works, part of a bright future as the franchisor eyes further California expansion.
“The level of support, systems and sales process we provide are unmatched. We have strong competitors — and we welcome that because it’s good for the industry — but most don’t have the same systems, structure or sales presence to compete with us daily,” Gunderson said. “Follow our system. Use the processes that have worked for 42 years — and don’t deviate.”
About Express Employment Professionals
At Express Employment Professionals, we're in the business of people. From job seekers to client companies, Express helps people thrive and businesses grow. Our international network of franchises offers localized staffing solutions to the communities they serve across the U.S., Canada, South Africa, Australia and New Zealand, employing 586,000 people globally in 2021 and more than 10 million since its inception. For more information, visit ExpressPros.com.
For prospective franchise owners, the initial investment to launch an Express traditional model ranges between $131,000 to $241,700, inclusive of a $40,000 franchise fee. More details regarding franchise costs can be found at https://1851franchise.com/expressemployment/info.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
No related articles found
