Executive Q&A
Executive Q&A with Katy Richardson, COO, and Lou DeFrancisco, President, of Extraordinary Brands
Where Is Extraordinary Brands Growing?
Extraordinary Brands is looking to expand across all markets, in all 50 States.
Extraordinary Brands is looking to expand across all markets, in all 50 States.
Extraordinary Brands is a boutique fitness franchisor built to strengthen entrepreneurs and the brands they represent. Founded in 2022, “EB” has emerged as a leader in the industry, acquiring, unifying and strengthening multiple standout brands. Each brand under the Extraordinary Brands umbrella — Rumble Boxing, Row House, CycleBar, Neighborhood Barre, and Basecamp — brings a unique value proposition to the communities it enters. Built on a foundation of inclusivity and accessibility, Each brand operates within a shared system designed to elevate profitability, brand integrity, and operational excellence at scale. As a franchisor led by experienced operators, Extraordinary Brands focuses on equipping franchisees with education, resources, and operationally tested strategies that help them navigate growth with confidence and build enduring businesses in their markets.
| Extraordinary Brands Investment Range | Depends On Brand |
| No. of Units Currently Open | 345+ |
| Royalty | 7% |
| Brand Contribution | 2% |
| Franchise Fee | Depends On Brand |
| Veterans Discount | 10% off the franchise fee |
Victoria Campisi
Staff Writer
Luca Piacentini
1851 Managing Editor
Luca Piacentini
1851 Managing Editor
