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Facebook Allowing Branded Content from Publishers
Marketers and media companies will be able to share branded content on verified pages
Facebook recently announced it has made changes to its branded content policy, according to an article from VentureBeat. Branded content is categorized as a post, such as a video or text, which promotes a third-party brand.
Facebook has usually not allowed this type of content as they would not be able to have a cut of the revenue. But now the social media site said it will allow verified pages to share branded content. Media companies and marketers will now be able to share promotions, product placements, end cards and more through sites.
Publishers will now be able to do this through Facebook’s branded content tool. With the tool, the brand or Facebook page must tag the marketer. But Facebook is still prohibiting some forms of branded content, including pre-, mid-, and post-roll ads and third-party products promoted at the beginning of a posted video. Representatives from Facebook said these pieces of content can be used for brands to analyze their promotions.
“This update is something that media companies, public figures, influencers, and marketers have been asking for, as branded content is a growing and evolving part of the media landscape,” said Facebook Product Manager Clare Rubin and Vice President of Partnerships Nick Grudin in a blog post. “People will now be connected to more of the content they care most about on Facebook as publishers and influencers gain an incentive to share more quality content — of all kinds — with their fans.”
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
