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With new platforms and features popping up each day, social media platforms are clamoring for the coveted user base of millennials, with Instagram emerging as a leader. 

<a href="https://www.bloomberg.com/news/articles/2018-07-13/facebook-is-desperate-for-instagram-s-millennials?utm_source=1851franchise.com&utm_medium=article&utm_campaign=facebook-tests-cross-platform-ads-on-instagram-to-attract-millennials-2707139" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Bloomberg reports </a>that Facebook&rsquo;s growth has slowed, leading the platform to investigate new cross-promotional strategies to tap into Instagram&rsquo;s millennial user base. When Facebook acquired Instagram for $715 million in 2012, Instagram relied on Facebook&rsquo;s relationships with advertisers and operational infrastructure to boost growth. Instagram&rsquo;s millennial-heavy user base has prompted Facebook recently began testing cross-promotional strategies on Instagram to draw more traffic to Facebook, which one user called a &ldquo;cheap trick.&rdquo; &nbsp;

Hakika Dubose, Founder/CEO of <a href="http://kikastretchstudios.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=facebook-tests-cross-platform-ads-on-instagram-to-attract-millennials-2707139" target="_blank" rel="nofollow" target="_blank">Kika Stretch Studios and the KIKA Method&reg;</a>,&nbsp;says that even though Instagram now feeds into Facebook, she still feel that there is a huge difference between the two, and that she finds herself &ldquo;making a complete shift towards Instagram, because it gives me more creative control as a franchise owner.&quot; 

As more users find this advertising tactic invasive, will others step away from Facebook?

Facebook Tests Cross-Platform Ads on Instagram to Attract Millennials

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Will tapping into Instagram’s user base help or hurt Facebook’s growth

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