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Famous Toastery Eyes South Florida Expansion
The better breakfast franchise looks to add 25 locations along the East Coast.
The beach will not be the only hot spot in South Florida much longer; Famous Toastery is making its way to the Sunshine State.
Robert Maynard, CEO of the Famous Toastery, thinks South Florida is hungry enough to add 25 locations of his high-end breakfast and brunch brand.
The Charlotte, North Carolina-based franchise will be scouting locations throughout southern Florida later this month. Maynard mentioned the eatery is considering cities from Palm Beach County to Miami-Dade County, including Delray Beach, Boca Raton, Plantation, downtown Fort Lauderdale, Hollywood, Hallandale Beach, Aventura, Sunny Isles Beach, and Miami's downtown and Coconut Grove neighborhoods.
The brand currently has six locations, with 25 additional restaurants in the works along the East Coast. Among those is the first Florida location in Jacksonville Beach, slated for completion in the next 60 days.
Famous Toastery is looking for franchisees to lead its expansion into Florida. "We like solid people who have a passion to serve," Maynard said of the company's selection process. "A lot of restaurateurs like that it's the type of business that you can be home by 3 p.m."
Franchisees can expect to invest between $490,000 to $775,000 to open a Famous Toastery of their own. That includes a $35,000 franchise fee and 5 percent in royalties.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
