When Dean and Beth Kessel bought the rights to open their own Famous Toastery restaurant in 2014, they knew they would need a strong consumer base in order to be successful. So, the couple turned to Facebook to start reaching potential customers long before they officially opened their doors for business.
Even though their restaurant wouldn’t open until October, the Kessels started posting to their Facebook page in the spring. That strong brand momentum has stayed with them even two years after their Famous Toastery restaurant launched.
In an interview with Forbes, Dean said, “Facebook did a lot for us early on—it built anticipation. It showed our momentum and how we were building.”
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