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Forbes: Famous Toastery Franchisees Use Facebook to Launch New Restaurant
Forbes: Famous Toastery Franchisees Use Facebook to Launch New Restaurant

Franchisees Dean and Beth Kessel used Facebook to generate buzz about their restaurant months before officially opening for business.

When Dean and Beth Kessel bought the rights to open their own Famous Toastery restaurant in 2014, they knew they would need a strong consumer base in order to be successful. So, the couple turned to Facebook to start reaching potential customers long before they officially opened their doors for business.

Even though their restaurant wouldn’t open until October, the Kessels started posting to their Facebook page in the spring. That strong brand momentum has stayed with them even two years after their Famous Toastery restaurant launched.

In an interview with Forbes, Dean said, “Facebook did a lot for us early on—it built anticipation. It showed our momentum and how we were building.”

To read the original article, click here.

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