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Studies show that Gen Z spends a large percentage of income on eating out. According to&nbsp;<a href="https://bit.ly/2tqiOxf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fast-casual-3-ways-restaurants-can-engage-gen-z-2706916" target="_blank" rel="nofollow" style="color:rgb(17, 85, 204)" target="_blank">a recent article in Fast Casual</a>, $1 out of every $5 is dedicated to this experience. Therefore, franchise brands looking to capitalize on this demographic should invest in appealing to the generation.

&quot;There is absolutely no question that understanding Gen Z and making business decisions to attract Gen Z customers and gain their loyalty is critical to succeeding in today&rsquo;s highly competitive foodservice landscape,&quot; said GP PRO VP Alec Frisch.

The article cites the three most important factors as technology, authenticity and social responsibility. Transparency is huge with the demographic, so brand should have a clear and sincere voice. It is also important to Gen Z to support brands with strong values.&nbsp;

Read the full article&nbsp;<a href="https://bit.ly/2tqiOxf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fast-casual-3-ways-restaurants-can-engage-gen-z-2706916" target="_blank" rel="nofollow" style="color:rgb(17, 85, 204)" target="_blank">here</a>.&nbsp;

Fast Casual: 3 ways restaurants can engage Gen Z

1851 Franchise

Technology, authenticity and social responsibility are the key elements to keep in mind when seeking to win over Gen Z.

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The Cleaning Authority

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